Publish date:

Best Buy teams up with Amazon to offer new range of Fire TVs

Best Buy will sell items on for the first time.

So many bricks and mortar retailers have tried – and failed – to battle the juggernaut that is Amazon, but Best Buy is trying a different approach.

The Richfield-based retailer announced on Wednesday a collaboration with the online giant that will see it offer the "next generation" of 4K and HD televisions with built-in Fire TV.

Amazon's streaming media player will be integrated in 10 "Fire TV Edition" models from Toshiba and Insignia launched in Best Buy this summer, though both companies hinted at further collaborations in the future.


– Comcast will now include Netflix in cable bundles.

Sign up for our daily newsletters

Amazon CEO and world's richest man Jeff Bezos met with Best Buy CEO Hubert Joly recently to seal the deal.

Best Buy will become the exclusive Fire TV retailer, with Amazon keen to get more of its streaming service into American homes in the face of competition from rivals such as Roku, Apple TV and Google Chromecast.

But the partnership is significant for Best Buy too, as for the first time it will become an official Amazon seller, offering the devices for sale through

Fire TVs will be Alexa-enabled, giving owners the ability to search and change channels using a voice-activated remote, or by speaking to Alexa via an Amazon Echo that has been linked with the TV.

In a statement, Best Buy says the partnership with Amazon is an example of its "unique role in working with the world’s foremost technology companies, helping to commercialize their innovations and bring them to life for the consumer."

Amazon, on the other hand, has been striving for a greater bricks and mortar presence, recognizing that there remains a significant portion of the retail market that prefers making their purchases in person.

This drive has already seen it snap up Whole Foods, through which it has started selling its Echo devices, and now it's venturing onto the shop floors of Best Buy.

Amazon has been arguably the biggest reason why bricks and mortar retailers have struggled in recent years, with the shift to online retail providing a serious challenge to in particular to electronics retailers.

But while companies like Radio Shack have fallen by the wayside, Best Buy is now on an upward trend, something Bezos himself admitted to Variety, saying he's been watching the company's turnaround closely.

The retailer has posted four consecutive years of full-year, comparable sales growth, and its revenue this past financial year grew by more than $2.7 billion over the year before.

"Amazon has always been a big believer in stores," Bezos said. "Physical stores aren’t going anywhere."

Next Up

Sen Mark Koran crop

Lawmaker deletes post encouraging donations to family charged in Capitol riot

Sen. Mark Koran, in his Facebook post, described them as "a good family!"

Screen Shot 2021-05-27 at 11.04.26 AM

Mother charged with beating daughter to death ruled incompetent

The case against the Woodbury woman will be put "indeterminately suspended."

msp airport

Employers at MSP Airport seeking to hire 700-plus workers

Employers include restaurants, retail, hotel, airlines and security.

Screen Shot 2021-10-23 at 9.38.43 PM

Driver who died in Hwy. 100 embankment rollover is identified

The 30-year-old was killed in the Saturday evening crash.

best buy

Best Buy launches another pre-Black Friday sale, the Early Deals Event

This latest round of discounts is available through Oct. 31.

dave chappelle

Dave Chappelle to perform at Target Center in Minneapolis

The comedian is screen his new documentary at part of the 10-city tour.

Screen Shot 2021-10-25 at 7.06.08 AM

U.S. soccer hero Megan Rapinoe signs her mural at St. Paul bar

Rapinoe paid a visit to The Black Hart ahead of a match at Allianz Field Tuesday.

hospital, emergency room

1 dead after married couple crash UTV in southern Minnesota

The crash happened just after 11 p.m. Saturday.

hmong college prep academy

St. Paul school superintendent offers to quit after $4.3M lost in hedge fund

The Office of the State Auditor recently released its investigative report on the school.


Best Buy goes right at Amazon Prime Day with its own big discounts

Amazon's Prime Day starts Monday and runs through Tuesday – but Best Buy has its own deals lined up.

Some of the best 2017 Cyber Monday deals from Target, Best Buy, Amazon and Walmart

Some of the highlights being offered by Target, Best Buy, Amazon and Walmart this year.

Deal days

The best of the Target, Amazon, Best Buy and Walmart deals

The major retailers are holding major sales this week.

Best Buy confounds expectations with huge rise in sales

But it's not all good news for the Richfield retail giant.

Best Buy's top gadgets for the holidays: Apple stuff, VR headsets and ... a hair dryer?

There's plenty of Apple tech and virtual reality on Best Buy's list.

Amazon Prime members will get discounts at Whole Foods

The discounts will be rolled out this summer.

What is going on with Best Buy's returns policy?

The Richfield-based retailer is getting some bad press.