Skip to main content

Best Buy tries to make buying a smartphone plan a not-terrible experience

For anyone who's lost the will to live while assessing cellphone options.

Ever looked at all the options for a smartphone plan and lost the will to live? Best Buy wants to change that.

You've got AT&T, T-Mobile, Sprint and Verizon as carriers, Apple, Samsung, LG, HTC, Motorola, Sony and Microsoft as smartphone makers, and unlimited or capped data, individual or family packages and contract vs. prepaid options to worry about.

Faced with a smorgasbord of options that vary depending on the carrier, the smartphone you're buying and the data/call options you want, consumers can't be blamed for worrying they've picked the wrong plan after signing up.

Last week, Best Buy announced its plan to revamp its mobile departments in stores and online to make the process a little less anxiety-ridden.

Over the next few months, customers will find Best Buy staff in place to help them navigate the options available to them when shopping for a phone, and extended spaces dedicated to increasingly popular prepaid and unlocked phones.

Stores will also feature "menu boards" that clearly spell out what customers need to know about phone and service options.

Online browsers will be directed to new pages that clearly display prices, colors, sizes, carriers, plans and upgrade eligibility on a single page when they select a device.

The main aim of the program, the company says, is to make things easier for shoppers in the increasingly "confusing and complicated" cellphone sphere.

Best Buy has trialled the program when the Samsung Galaxy S8 and S8 Plus debuted last month, and as a result saw its "highest-ever Android pre-orders," according to Best Buy CEO Hubert Joly.

Next Up

Karl-Anthony Towns

KAT sets a franchise record, leaves early in loss to Wizards

Towns fell on his back in the final minutes of a loss in Washington.

Flickr - police lights squad siren - Edward Kimmel

Man shot by police in Forest Lake dies from injuries

It was one of two police shootings in the Twin Cities on the same day, both of which proved fatal.

Dylan Bundy

Report: Twins agree to deal with Dylan Bundy

The Twins signed the right-hander with a lockout imminent.

Flickr - face masks covid pole - Ivan Radic

'Everyone should really be masking up' in public, Malcolm says

The health commissioner said residents have gotten "a little bit lax" with some protective measures.

Byron Buxton

Byron Buxton believes he's the best player in baseball

"Nobody [does] the things that I do. I know that."

unsplash medical marijuana

Edibles coming to Minnesota's medical marijuana program

MDH also announced it will not add anxiety as qualifying condition.

plow, snowplow, snow

Plowable snow possible this weekend in Minnesota

Up to half a foot of snow could fall within the heaviest band.

Best Buy - jjbers, Flickr

Police reveal new details about 'coordinated' Best Buy thefts

A large group stole thousands of dollars in merchandise from three Twin Cities Best Buy stores.

Seven Points exterior - 2

New tenant revealed for former Libertine spot in Uptown

The space will combine playful art offerings with a restaurant.

white Christmas

What are Minnesota's chances of a white Christmas this year?

The Twin Cities averages a white Christmas about 3 out of every 4 years.

ilhan omar press conference voicemail screengrab 11.30.21

'You will not live much longer b***': Rep. Omar shares threatening voicemail

Omar's office received the call hours after Rep. Boebert posted her video about the MN congresswoman.

Screen Shot 2021-12-01 at 11.24.09 AM

ESPN's 'Booger' makes fun of Wild fans' record cup snake

He's the same guy who thought the "Minneapolis Miracle" was bad for the Vikings.


Best Buy offers deal to make new Samsung Galaxy S9 slightly less unaffordable

Major carriers will soon be taking orders for the S9 and S9+.

Why are Americans being warned not to buy a Huawei smartphone?

The warning came from U.S. intelligence chiefs on Tuesday.

Best Buy stores could soon be home to Apple's secret screen-repair machines

Apple is giving its repair machines to third-party companies for the first times.

Best Buy just stopped selling unactivated iPhone Xs

It comes days after the company slapped a $100 surcharge on the $999 phones.

Best Buy's top gadgets for the holidays: Apple stuff, VR headsets and ... a hair dryer?

There's plenty of Apple tech and virtual reality on Best Buy's list.

200 Oculus VR demo stations closing down at Best Buy

A report suggests slow traffic was behind the decision.

When should you give your kid their first smartphone?

A new campaign is calling on parents to "Wait Until 8th."

Best Buy wants you to experience things before you buy them

You'll soon be able to test out vacuums and an expensive hair dryer at some stores.