Best Buy tries to attract last-minute shoppers with free 2-day shipping

Author:
Publish date:
Image placeholder title

In a last-gasp effort to snag holiday shoppers, Best Buy is guaranteeing that certain electronics ordered online as late as Dec. 22 will be delivered in time for Christmas – for free.

The Richfield-based electronics giant is now offering "expedited" 2-day shipping on a selection of its products – which includes large-screen TVs, cellphones, game consoles and cameras – provided you get your order in by 10:30 a.m. Central Time on Tuesday.

The Star Tribune reports it offered a similar promotion last year, only it started a week earlier and was only for orders over $35. The newspaper notes one of its big competitors, Amazon, offers free two-day shipping, but only to paying Prime members.

Best Buy got a jump-start on the Holiday season, rolling out its broader free shipping offer as early as Oct. 25. That will last until Jan. 2.

Best Buy offers $1 iPhone (with contract)

The company has also been making headlines for its sudden offers on Apple products – earlier this month slashing $125 off the price of iPad Air 2 and $100 off the Apple Watch.

It's continued this week, with CNN Money reporting it's now offering the 16GB iPhone 6S for just $1 up front – down from $199.99 – albeit only if people sign up for a two-year contract with Sprint or Verizon.

The aggressive holiday strategy comes at a crucial point for the retailer, with Bloomberg reporting earlier this month the company gets 35 percent of its annual sales during the Holiday period.

The company issued a gloomy outlook for Holiday trading after announcing its disappointing 3rd Quarter results.

Next Up

Related