Skip to main content

Best of both worlds: Macy's partners with Best Buy to bring back electronics

  • Author:
  • Updated:
    Original:

Macy's and Best Buy are pretty different as far as retailers go – they could hardly be described as competitors – but it turns out each has something the other could use.

That's why the two national chains are teaming up, with the Twin Cities-based Best Buy set to open 300-square-foot shops in 10 of Macy's stores this November, according to a news release.

The Wall Street Journal says the partnership comes amid some recent struggles for the companies – on one hand, Macy's has found that consumers are lately more interested in electronics than shopping in traditional department stores; on the other, Best Buy is struggling to reach customers in a marketplace increasingly dominated by online retailers.

The deal is a return to gizmo-and-gadget sales for Macy's, which Fortune says hasn't sold electronics in its stores for "many years."

The test program will also allow Best Buy to sell a range of devices, including Samsung smartphones, smart watches, tablets and accessories, to department store shoppers, the news release said.

However, Apple products aren't included in the deal, the Wall Street Journal notes.

According to Macy's, the 10 Best Buy shops will be opened in "various markets in the U.S.," but the precise locations aren't yet clear.

"We are delighted that consumer electronics will be returning to selected Macy’s stores through this test, which will allow us to learn how we can best serve our customers’ needs in this very sophisticated category," Macy’s, Inc. President Jeff Gennette said in the release, adding: "We will test and learn, along with Best Buy, through the holidays and into 2016 before deciding on next steps."

Next Up

Flickr - police lights squad siren - Edward Kimmel

Minneapolis teen charged in carjacking, chase that left 2 dead

Two 16-year-olds died when the SUV they crashed in was split in half.

BasswoodMug

Minnesota woman who pointed gun at officer sentenced to 10 years in prison

The sheriff's deputy shot the woman multiple times in the incident.

TiresRoadForestLake

Who left tires all over the road in Forest Lake?

Authorities said they would "love to chat" with the people responsible.

AlexanderKueng

Ex-cop Kueng sentenced to 3½ years in prison in killing of George Floyd

Kueng pleaded guilty to aiding and abetting second-degree manslaughter in October.

MinneapolisChildGoFundMe

Effort to support flu-stricken boy who spent his birthday on ventilator

The 10-year-old has been on a ventilator after complications followed.

nbm-conus-ncentus-total_snow_10to1-1170400

What's the latest on next week's major snowstorm system?

The storm is coming. It's just a matter of where the biggest snow totals occur.

Screen Shot 2022-12-09 at 12.01.44 PM

Twin Cities radio host Matt McNeil seriously injured in crash

A post on his social media account says he'll recover.

Screen Shot 2022-12-09 at 12.48.55 PM

Marshalls in downtown Minneapolis to close its doors to shoppers

The company confirmed it will be open until mid-January.

Screen Shot 2022-12-09 at 9.45.35 AM

Boys aged 12 and 14 arrested after fleeing police in stolen car

The two boys were charged with felony fleeing in a motor vehicle and receiving stolen property.

JackknifedSemiI35

Heavy snow brings multiple crashes to southern Minnesota roads

The snowfall is expected to end sometime Friday morning.

Cheetah Pizza

Edina pizza joint quietly closes after 38 years

The restaurant was located at 5125 Edina Industrial Blvd.

Related