A man refused to give up his seat on an airplane and was forcibly removed by security, dragged down the aisle as blood trickled from his lip. Other passengers stared in horror, many recording the scene on their phones.
All because the airline overbooked the flight.
Unless you've been living under a rock for the last day or so, you've seen the footage. It seems like the whole world was watching this go down, and it's hard to say how United Airlines will bounce back from this PR disaster that has people calling for boycotts, cutting up cards, and starting a petition for the airline's CEO to resign.
But one thing is for sure – this incident is comedy gold. Everyone and their mom wants to take a shot at United, and it's hard not to laugh at some of the things people have come up with.
It provided great material for late night hosts like Jimmy Kimmel, who introduced a new motto for United.
Of course, it wasn't long before #NewUnitedAirlinesMottos was trending on Twitter, as people chimed in with their own slogans for the company.
The GIFs and memes just kept pouring in.
Even celebrities like George Wallace and Chrissy Teigen got in on the roasting.
And other airlines probably had the best day ever.
I mean, even Merriam-Webster trolled United. When the dictionary is making fun of you, that's gotta hurt.
At least it kind of took the heat off of Pepsi for a minute...
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