Billboard with Grim Reaper wearing cheesehead has hat-maker cheesed off - Bring Me The News

Billboard with Grim Reaper wearing cheesehead has hat-maker cheesed off

The company that makes the iconic hat is threatening to sue a physicians' group after it put up an ad blasting the food right near Lambeau Field in the heart of Dairyland.

Author:: BMTN Staff
Publish date:: Sep 27, 2011

The company that makes the iconic Wisconsin cheesehead hat is threatening to sue a physicians' group that put the hat atop the Grim Reaper on a billboard blasting cheese.

An attorney for Foamation tells the Milwaukee Journal-Sentinel that the company would rather not be associated with an anti-cheese message.

"We by no means would condone that. We're a dairy state, for gosh sakes," one employee told the newspaper.

The nonprofit Physicians Committee for Responsible Medicine rented the billboard to call attention to what it says is a very dangerous product, packed with sodium, cholesterol and saturated fat. "It ought to come with a warning label," the group's education directory said in a press release.

WBAY-TV in Wisconsin has more:

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The threat of a lawsuit prompted a physician's group to scrap plans for an anti-cheese billboard featuring a popular Wisconsin icon. The Physicians Committee for Responsible Medicine planned to erect a billboard near Green Bay depicting the Grim Reaper with a foam cheesehead hat. The company that makes the cheese hats threatened to sue, so the billboard group decided to remove the icon from the billboard.

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Bennett Olson says he has taken a sales and marketing associate position at Laser Design & GKS Services in Bloomington. The 22-year-old paid $300 last month to advertise his online resume on the electronic billboard along 35W near downtown Minneapolis.

Minnesota's reputation as a squeaky-clean state is under attack. The Minnesota Majority, a conservative group that has campaigned for a strict photo ID requirement, put up a billboard near Elk River that says Minnesota is "number one" in voting fraud. Meanwhile, groups on both sides of the issue are plotting strategy in the run-up to the vote.

Cheesehead

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