The company that makes the iconic Wisconsin cheesehead hat is threatening to sue a physicians' group that put the hat atop the Grim Reaper on a billboard blasting cheese.
An attorney for Foamation tells the Milwaukee Journal-Sentinel that the company would rather not be associated with an anti-cheese message.
"We by no means would condone that. We're a dairy state, for gosh sakes," one employee told the newspaper.
The nonprofit Physicians Committee for Responsible Medicine rented the billboard to call attention to what it says is a very dangerous product, packed with sodium, cholesterol and saturated fat. "It ought to come with a warning label," the group's education directory said in a press release.
WBAY-TV in Wisconsin has more: