Rubber sole: brothers get a leg up in the sandal business

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A pair of twenty-something brothers from Plymouth think consumers will be head-over-heels about their new $16 rubber sandals.

The Star Tribune reports that James and Matt McManus are promoting their Bokos brand as a cheap, durable alternative to sports sandals. The Sun Sailor reports that James McManus discovered the one-piece, cross-strap sandals in Beijing, where he lives and connected with a manufacturer. Younger brother Matt McManus runs the sales and marketing part of the business out of his Minnesota home.

The sandals went on sale in April, marketed mostly on fitness blogs and on their bokosusa.com website. More than one thousand pairs of the Bokos have been sold. They come in four colors, in versions for men and women.

The brothers plan to attend the Surf Expo, a trade show in Orlando, next month to pitch to big box and shoe store retailers.

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