Buchner vs. Buchner: Campbell Mithun hires Fallon exec as CEO

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It's a plot twist worthy of a "Mad Men" episode. Campbell Mithun hired Rob Buchner away from rival Fallon as its new CEO Wednesday, setting the stage for a showdown not just between the two Minneapolis ad agencies, but also between two brothers.

Minneapolis/St. Paul Business Journal had the scoop first, pointing out that Buchner will replace CEO Steve Wehrenberg, who is leaving Campbell Mithun after 31 years to teach at the University of Minnesota. Wehrenberg will stay on, the Journal reports, advising the transition, among other things.

One small glitch in the transition, though. Aside from leaving Fallon to join its main competitor, Buchner is also leaving his brother Mark behind, making for a sort of sibling rivalry. As the Star Tribune notes:

Rob Buchner has been the chief marketing officer at Fallon since 2004 and an employee since 1989.

Mike Buchner also started at Fallon in 1989, and is the CEO of Fallon. Awkward?

Rob Buchner issued a statement – making no mention of his brother – and the Biz Journal caught him for a Q&A before he left for New York to meet with execs of Campbell Mithun's parent company.

Mike Buchner, meanwhile, showed nothing but brotherly love to Advertising Age: "My brother has been preparing for a CEO job his entire career," says Mike. "I'm proud of Rob and no one could be happier for him than me. He'll bring great passion, energy and experience to Campbell-Mithun in this new role."

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