Buffalo Wild Wings is rewarding repeat customers with free food.
With the Blazin' Rewards loyalty program, customers will earn points on eligible food and drink purchases, a news release announcing the new program says. Then they can use those points to get free stuff, including drinks, bottles of sauce, and wings.
For every $10 you spend (either in the restaurant or on take-out orders), you'll earn 100 points. There are 44 things on the rewards menu, ranging in cost from 350 points (for ice cream) to 2,600 points (which gets you a large order of traditional wings).
You can also get points by checking into a restaurant, having your friend check you in, or eating at a restaurant frequently for lunch, among other things.
Buffalo Wild Wings tested this rewards program in a few markets, registering more than 2 million rewards members, the release says. Now the Minneapolis-based company has decided to roll it out nationwide.
To join Blazin' Rewards, click here. There's also a Blazin' Rewards app.
This is the latest new feature B-Dubs has announced recently – earlier this month the chain said it would begin testing a fast-casual restaurant format in Minnesota.
These new efforts come after CEO Sally Smith wrote a letter to shareholders (as shared by Business Insider) that the chain was struggling recently. Why? She said they've had a hard time attracting millennials, and are dealing with a decline in sports viewership plus slowing mall traffic.
SFGATE reported similar brands – like Applebee’s, TGI Fridays and Ruby Tuesday – are facing the same problems.