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Buffalo Wild Wings partners with NCAA

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Fans of the NCAA men's basketball tournament can probably recite word for word some of the oft-repeated TV commercials for Buffalo Wild Wings, which has been a significant advertiser during the "March Madness" games. Now they can expect to see more.

The Minneapolis-based restaurant chain is plotting an even more aggressive advertising full-court press, announcing that it has become an NCAA corporate partner, Sports Business Daily has reported.

That means the company will be one of just 15 NCAA corporate partners and champions in the sponsorship program run jointly by Turner and CBS, the NCAA's rights holders, the publication reports. The chain will have media and promotional rights to all 89 of the NCAA championships, most notably the men's basketball tournament, Sports Business Daily says.

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