Buffalo Wild Wings will no longer air television commercials featuring actor-comedian Steve Rannazzisi.
"The League" star admitted earlier this week that he lied about being in the World Trade Center during the Sept. 11 terrorist attacks.
"Upon careful review, we have decided to discontinue airing our current television commercials featuring Steve Rannazzisi," the Minneapolis-based company said in a statement Thursday.
Rannazzisi came clean after a New York Times report found his story about working for Merrill Lynch on the 54th floor of the south tower when the first plane hit the north tower wasn't true. According to the report, Merrill Lynch had no offices in either tower in 2001 and has no record of Rannazzisi ever working there.
Rannazzisi had been featured in Buffalo Wild Wings' recent advertising campaigns because his involvement in the fantasy football-related comedy show seemed like a good fit for the restaurant chain's "wings, beer, sports" slogan.
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On Wednesday Rannazzisi issued a statement through his publicist stating, "I was not at the Trade Center on that day. I don't know why I said this. This was inexcusable. I am truly, truly sorry."
Buffalo Wild Wings CEO Sally Smith told Yahoo the company was re-evaluating the relationship with Rannazzisi after learning about the misrepresentation.
But on Thursday the company decided it would no longer air the campaign.
The Associated Press reports a representative for Rannazzisi, Matthew Labov, said the actor had no comment following Buffalo Wild Wings' decision.
According to the New York Times, FX Networks will stick with him as a character in "The League."