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Executives at Minneapolis-based Buffalo Wild Wings are re-assessing the company's relationship with the comedian star of its advertising campaigns – after he revealed he lied about surviving the 9/11 attacks.
The New York Times reports that Steve Rannazzisi, star of NBC's "The League," has for the past several years told interviewers he attributed his motivation to pursue a career as an entertainer to narrowly escaping the World Trade Center attacks.
The 37-year-old said he was working at Merrill Lynch's offices on the 54th floor of the South Tower when the first plane struck the North Tower.
But this week, when confronted about the story, he admitted that he had been lying and that while he was in New York City that day, he wasn't in the Twin Towers.
Rannazzisi has been fronting Buffalo Wild Wings' recent advertising campaigns, with his involvement in a football-related comedy show a seemingly good match for the restaurant chain's "beer, sports, wings" slogan.
But following his revelation, the popular chain is revisiting its arrangement, with CEO Sally Smith telling Yahoo: "We were very disappointed to learn about the misrepresentation of his involvement in 9/11.
"We’re taking a look at how and if we continue that relationship."
In a series of tweets, Rannazzisi apologized for his actions, saying: "I don’t know why I said this. This was inexcusable. I am truly, truly sorry. For many years, more than anything, I have wished that, with silence, I could somehow erase a story told by an immature young man. It only made me more ashamed."