Skip to main content

Buffalo Wild Wings unhappy with ad campaign star's lies over surviving 9/11

  • Author:
  • Updated:

This embed is invalid

Executives at Minneapolis-based Buffalo Wild Wings are re-assessing the company's relationship with the comedian star of its advertising campaigns – after he revealed he lied about surviving the 9/11 attacks.

The New York Times reports that Steve Rannazzisi, star of NBC's "The League," has for the past several years told interviewers he attributed his motivation to pursue a career as an entertainer to narrowly escaping the World Trade Center attacks.

The 37-year-old said he was working at Merrill Lynch's offices on the 54th floor of the South Tower when the first plane struck the North Tower.

But this week, when confronted about the story, he admitted that he had been lying and that while he was in New York City that day, he wasn't in the Twin Towers.

Rannazzisi has been fronting Buffalo Wild Wings' recent advertising campaigns, with his involvement in a football-related comedy show a seemingly good match for the restaurant chain's "beer, sports, wings" slogan.

But following his revelation, the popular chain is revisiting its arrangement, with CEO Sally Smith telling Yahoo: "We were very disappointed to learn about the misrepresentation of his involvement in 9/11.

"We’re taking a look at how and if we continue that relationship."

In a series of tweets, Rannazzisi apologized for his actions, saying: "I don’t know why I said this. This was inexcusable. I am truly, truly sorry. For many years, more than anything, I have wished that, with silence, I could somehow erase a story told by an immature young man. It only made me more ashamed."

Next Up

University of minnesota sign

U of M gives some students 50% off meals for September after complaints

Students have complained about an array of issues surrounding dining halls.


Gallery: Sprawling estate near Superior National Forest listed for $2.9M

The property has been in the same family for over 60 years.

Screen Shot 2022-09-27 at 2.51.49 PM

Surgery clinic proposed to replace 111-year-old farmhouse in Eagan

A developer is proposing to transform the remnant farm property.

Hurricane Ian

Why Hurricane Ian could be catastrophic in Florida

Hurricanes are the atmosphere’s biggest show of force and energy, and Hurricane Ian is no exception.


Suspect arrested after man and dog shot on St. Paul's East Side

The shooting happened around 12:45 p.m. Tuesday.


Bemidji police appeal to find missing teenager

Tahlia Poitra was last seen Wednesday.


Crisp & Green owner launches new chain, with 12 MN locations planned

Steele Brands already owns and operates Crisp & Green and Stalk & Spade.


New vendor to open at Rosedale Center food hall

POTLUCK Food Hall offers a rotating collection of local restaurants and food retailers.


Woman charged in drunk driving incident that killed Minnetonka HS alum

Nate Stratton, 20, died from his injuries on Sept. 18.