Burgers for the most important meal of the day? Burger King bets on it

Author:
Updated:
Original:

There's been a recent emphasis in the fast food trade to push breakfast, a meal that the industry has seen as ripe for growth and profits.

The Associated Press reports that Burger King is getting into the act with its "Burgers at Breakfast" menu, which offers morning diners Whoppers, Cheeseburgers, Big King and chicken sandwiches, plus french fries and apple pie. The items are offered alongside the chain's normal breakfast menu. The Business Insider notes that more than 5,000 Burger King locations will participate in the program and will be supported with a national radio campaign.

McDonald's remains the breakfast king but Taco Bell has an aggressive ad campaign to promote the launch of its national breakfast menu. Wendy's recently gave up on testing breakfast and says it doesn't plan to pursue it again anytime soon.

A non-traditional start to the day extends beyond fast food franchises. Writing in the Star Tribune, food critic Rick Nelson included some nontraditional before-noon fare in his '20 don't-miss breakfast dishes.' 

He name-checks the Chinese day-starter (pictured at right) at Verdant Tea (2111 E. Franklin Av., Minneapolis) which is a bowl of rice "...embellished with a flurry of harmonious add-ons, including velvety tofu, mildly sour pickled vegetables, chewy enokitake mushrooms, a veritable garden of microgreens and cilantro, and a steaming, nuanced broth using a wild-harvested black tea." He's hot for the breakfast pastrami sandwich at Be’wiched Deli (800 Washington Av. N., Minneapolis) where the smoked brisket "...is stacked on house-baked herbed focaccia and smothered with roasted peppers, a rowdy harissa and a pair of runny fried eggs."

At Sun Street Breads (4600 Nicollet Av. S., Minneapolis) Nelson likes a biscuit that come with crispy-skinned fried chicken and bacon as well as gravy, and notes that diners can break their fast with a daily breakfast hot dish casserole every morning at the Buttered Tin (237 E. 7th St., St. Paul).

Next Up

eden prairie police squad car

Carjacking reported outside shopping center in Eden Prairie

One of the suspects reportedly displayed a weapon.

court gavel

8 people charged in Medicaid fraud scheme totaling $860K

Collectively, they're charged with 46 counts of felony theft.

vaping

Minnesota gets mixed grades on its tobacco report card

In Minnesota, the economic cost due to smoking is $2.519 million with 5,910 deaths per year attributed to smoking.

Hardy Wills-Traxler

Charges: Man stabbed his father, set his home on fire

The 25-year-old has been charged with second-degree murder and first-degree arson.

Impound lot

Crowded impound lot raises COVID concerns after Minneapolis snow emergency

A vehicle owner complains about the tightly-packed impound lot following the weekend's snow.

covid-19, coronavirus

Here is Minnesota's COVID-19 update for Wednesday, Jan. 27

The latest update from the state health department.

charley's

Charges: Bar owner, employee served underage drinkers during shutdown

The bar hosted 20-30 people on Dec. 4, 2020, charges say.

police lights

Driver wearing bulletproof vest strikes pedestrian in Rochester

The 21-year-old claimed the vest keeps him warm, according to police.

Screen Shot 2019-08-19 at 8.08.05 PM

6 men charged in connection to 'disturbing trend' of carjackings, shootings

The men are accused of three carjackings in one day, as well as other crimes.

Related