Candy maker Pearson's to offer rare 'Wonka'-style peek inside plant - Bring Me The News

Candy maker Pearson's to offer rare 'Wonka'-style peek inside plant


St. Paul candy maker Pearson's whipped up a special "Willy Wonka"-style promotion in celebration of its iconic Nut Goodie bar's 100th birthday, and now about 100 lucky people will get a rare glimpse inside the plant, WCCO reports.

Pearson’s CEO and President Michael Keller told the station that there is nothing like watching the candy-making process through the eyes of a child.

“To see their smiles, or to see their jaws drop when they see candy being made, is kind of what it’s all about,” he told WCCO.

Last fall, 10 Nut Goodie fans matched a special code in their candy wrappers to win a tour of the candy factory. Another 10 won through an auction. Each of those 20 get to bring a handful of friends.

The tours – the first offered to the general public in 40 years – will be in the next two weeks, a spokeswoman told BringMeTheNews.

Here's WCCO's story:


Of course, a contest that offered winners a rare glimpse inside a candy factory is also the plot of the beloved book "Charlie and Chocolate Factory" and two major movies. The tour didn't go well for most of the kids in that story, but it started as a bit of pure imagination:

Next Up


Longtime candy maker closing plant, cutting jobs

After more than 75 years in Round Lake, Farley's & Sather's Candy Company is closing its southwestern Minnesota headquarters. Up to 100 jobs at the plant will be phased out starting this summer and continue through the spring of next year. Last month, the Minnesota-based candy maker announced it had agreed to merge with Ferrara Pan Candy in suburban Chicago. The new headquarters will be based in Illinois.

Minn. candy maker merges with Illinois company

Round Lake-based Farley's & Sathers Candy Company has agreed to merge with Ferrara Pan Candy in suburban Chicago. Farley's makes Brach's, Now and Later, Trolli, Jujyfruits and Chuckles candies. Ferrara makes Lemonheads, Atomic Fireballs, Red Hots and Boston Baked Beans. The combined candy manufacturer will be based near Chicago.

After a century of Nut Goodies, Pearson's rolls out a new version

Pearson's Candy Company celebrated the 100th birthday of the Nut Goodie by introducing a companion to the beloved classic. The St. Paul company shipped out a Sea Salt Caramel version to stores around the country. In addition, a deep fried version will be available at the State Fair next week.