The founder of the Family Research Council in Washington, D.C., has asked listeners of his daily radio commentary to boycott Golden Valley-based General Mills over the company's support of same-sex marriage, the Christian News Network reports.
On Thursday Tony Perkins asked his radio listeners nationwide to support the National Organization For Marriage's campaign to boycott dozens of General Mills' brands, including Cheerios, Yoplait, Pillsbury and Betty Crocker.
"At Betty Crocker, the only thing they’re mixing up is their priorities," Perkins told listeners. "If you ask conservatives, Betty Crocker’s latest promotion is a recipe for disaster."
In late July, Betty Crocker baked cakes for Minnesota's first same-sex weddings, Minnesota Public Radio reported. Same-sex marriage became legal Aug. 1 in the state.
NOM's campaign, called "Dump General Mills," asks supporter to sign a letter to send to General Mills to express disappointment in the company.
The letter begins by saying, "I never thought that by eating Cheerios for breakfast I would be supporting gay marriage. Your decision to pander to same-sex marriage activists has forced me to choose between your food products and my conscience. As long as food is produced by other companies my conscience is going to win out over the desire for another bowl of Lucky Charms. Until you stop supporting this radical social agenda, I must, in good conscience, look for substitutes that I can purchase instead of the following brands" (letter goes on to list 44 brands).
As of Monday, the boycott letter had nearly 26,500 signatures.
General Mills is among the Minnesota companies that have been engaging the LGBT community with blog and social media campaigns.
One blog site promotes the company’s Lucky Charms cereal brand with gay-friendly rainbows and a gallery of photos featuring same-sex couples.
Last year, NOM launched a "Dump Starbucks" campaign over the company's support of same-sex marriage.