Skip to main content

Christmas in July: Target contemplates the holidays with no design line

  • Author:
  • Updated:
    Original:

It's only July, but it's probably too late for Target Corp. to create a design partnership collection for the crucial December shopping season.

The Star Tribune reports that developing an extensive line in time for the holidays would create near-impossible deadlines for the Minneapolis-based retailer. It typically requires about a year to pull together such a high profile project.

The decision follows a partnership with Neiman Marcus last Christmas that did not hit the bullseye with consumers.

The newspaper reports that Target is struggling to find its holiday mojo. Target's holiday sales over the past three years have been sluggish. The last three months of the year can ring up 40 percent of annual sales, but Target hasn't typically played the price war games to grab sales through heavy discounting. The Neiman Marcus collaboration was created to build excitement and let Target talk to customers about something other than low prices. But not enough were listening.

Carol Spieckerman, president of newmarketbuilders retail consulting firm, tells the newspaper that Target should focus on generating sales through its digital operations, including website and mobile.

Next Up

Kwesi Adofo-Mensah

Here’s what the Vikings owners say about new GM Kwesi Adofo-Mensah

The Vikings announced his hiring on Wednesday night.

raiaing canes brooklyn park crop

After 3-month delay, newest Twin Cities Raising Cane's opens

The restaurant was originally scheduled to open in October.

st anthony armed robbery screengrab

Armed man robs Twin Cities thrift store, flees in carjacked pickup

He pulled out a handgun shortly after chatting with the cashier about his scarf.

red wing 6

Gallery: Pagoda-inspired home on Lake Pepin for sale for $2M

The home has 425 feet of private shoreline on the Mississippi River.

Walz, Flanagan

Walz proposes legalizing marijuana in massive supplemental budget

It's among the provisions in his "Budget to Move Minnesota Forward."

Plow 2 (1)

Photos reveal damage from gunshots to Minneapolis snowplow

A hydraulic line and three tires were damaged in the shooting.

unsplash - school classroom students

Minneapolis schools confirm return to in-person teaching Monday

The school district shifted to online learning almost two weeks ago as rising COVID cases led to staff and bus driver shortages.

Flickr - Superior National Forest Boundary Waters

Mineral leases for proposed Twin Metals mine near Boundary Waters canceled

A review by the DOI found "significant legal deficiencies" with the leases' 2019 renewal.

cats

Reward to find person who left kittens to die in freezing WI cold

The cats were thrown from a vehicle, according to a witness.

metro mobility bus

Charges: Man led police on multi-city pursuit in stolen Metro Mobility bus

The bus had been left unattended with the keys inside when it was stolen.

Bell Ramsey Co. Jan 22 - crop

Charges: Man fatally shot mother of his child during argument

Officers found her on the ground outside the couple's home.

covid

Minnesota's COVID-19 update for Wednesday, January 26

More than 15,000 new cases in today's update.

Related