Christmas in July: Target contemplates the holidays with no design line


It's only July, but it's probably too late for Target Corp. to create a design partnership collection for the crucial December shopping season.

The Star Tribune reports that developing an extensive line in time for the holidays would create near-impossible deadlines for the Minneapolis-based retailer. It typically requires about a year to pull together such a high profile project.

The decision follows a partnership with Neiman Marcus last Christmas that did not hit the bullseye with consumers.

The newspaper reports that Target is struggling to find its holiday mojo. Target's holiday sales over the past three years have been sluggish. The last three months of the year can ring up 40 percent of annual sales, but Target hasn't typically played the price war games to grab sales through heavy discounting. The Neiman Marcus collaboration was created to build excitement and let Target talk to customers about something other than low prices. But not enough were listening.

Carol Spieckerman, president of newmarketbuilders retail consulting firm, tells the newspaper that Target should focus on generating sales through its digital operations, including website and mobile.

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