Clever greeting cards go from Mpls. basement into boutiques


Humorous greeting cards made in a couple's south Minneapolis basement are drawing attention, winning awards and selling like crazy.

That's the scoop from WCCO-TV, which has a story on Joel and Lauren Gryniewski, who started a company in 2006 called Old Tom Foolery and began making what the couple and the station call "unsappy and uncrappy" cards.

They also happened to be funny, in a post-ironic way that says normal greeting cards are pretty square.

“We felt like there wasn’t a lot of nice stationary that wasn’t really feminine,” Lauren tells 'CCO. “When we were buying cards for each other when we were dating, and he said everything was flowery and he was embarrassed to be buying it.”

An example of the couple's wit: "I owe you one. That's just an expression. Let's not keep track of who owes who what."

WCCO says the cards are found in 600 boutiques across the country, and now in stores like Urban Outfitters, Papyrus and Target.

Next Up

Screen Shot 2021-10-21 at 5.14.36 PM

Mayor Carter announces COVID vaccine mandate for St. Paul city workers

It comes after Minneapolis announced the requirement for vaccines or regular testing for city workers in September.

two twelve medical center chaska GSV

Ridgeview cutting hours at 2 Minnesota urgent care locations

Hours of operation at a third location are also being shifted earlier.

Flickr - QFamily - Ben Jerrys

Latest to wade into Mpls. Question 2 debate is ... Ben & Jerry's?

The ice cream business said it supports the creation of a Department of Public Safety.

mickey moore driver's license shared

Mpls. candidate tries to 'set the record straight' about where he lives

Questions about Ward 9 candidate Mickey Moore's residency are quickly piling up.

Screen Shot 2021-10-21 at 1.49.16 PM

COVID-19 case rate drops in 51 of 87 Minnesota counties

Four of the 10 lowest case rates are metro-area counties.

unsplash - visitor patient doctor hospital emergency - crop

Allina mental health workers vote to unionize

Concerns over safety led the workers to unionize.

teacher, coronavirus, covid-19, school, classroom

Minnesota reports COVID deaths of teen student, 2 school staffers

Cases in schools rose again in the past week, though there are signs cases may have peaked.

Proctor football

Investigation of alleged misconduct on Proctor football team nears conclusion

The football team canceled its season and the coach subsequently resigned.

minnesota house of representatives

Minnesota House will continue hybrid operations, require masks in 2022

The Speaker of the House announced the plans in a memo to members and staff on Thursday.