Skip to main content

Cold brew is changing the coffee world, and Target wants in

Target says their new drink is "not just another iced coffee."
  • Author:
  • Updated:
    Original:

Cold brew coffee is so hot right now, and Target wants in on the buzz.

The Minneapolis-based company boasts that it was one of the first mass retailers to start stocking shelves with popular brands of cold brew late last year. And after seeing how well its customers responded, Target announced this week it's launching its own line of the smooth, concentrated coffees.

They'll be crafted under Target's store brand Archer Farms, and will come in original black brew or with hints of cinnamon or vanilla.

Target says it's not just another iced coffee – because they're not even the same thing. 

Iced coffee is hot coffee poured over ice; cold brew is made from ground coffee that's soaked in cold or room-temperature water for about 12 hours, resulting in a "smooth, lush (and less acidic) taste with more concentrated caffeine."

Target is promising a top-notch, bold and delicious drink brewed from hand-selected premium coffee beans that will taste just as good as a coffee shop's cold brew, but at a more affordable price.

The cold brew trend

America's demand for cold brew coffee is increasing more every day.

The trend has grown by about 120 percent nationwide, and by 2020, it’s expected to be a $1.2 billion industry, Target says.

Cold brew started out as something you'd really only find in indie coffee shops, but became more mainstream when Starbucks introduced the drink in 2015, the New York Times says.

Millennials are the driving force behind the cold brew trend, helping to jump sales by 115 percent, according to Millennial Marketing.

Next Up

Dave Hutchinson

Dave Hutchinson has police license suspended for 30 days

The sheriff's suspension will begin on Nov. 22.

minnesota bureau of criminal apprehension - bca

Man with sword, officers who shot him in North Branch identified

The 31-year-old was shot multiple times in the Friday incident.

Jeff Plush

MN-based USA Curling 'reviewing' report that CEO ignored abuse in NWSL

Jeff Plush is under fire for multiple allegations made by U.S. women soccer players.

Axdahl's Garden Farm & Greenhouse

7 Minnesota pumpkin patches to visit this fall

Plenty of patches to pick the best pumpkin

slushy snow

Sven Sundgaard responds to AccuWeather's winter forecast

Take anything beyond a couple weeks with a grain of salt, warns meteorologist Sven Sundgaard.

1024px-Rage_Against_The_Machine

Rage Against the Machine cancels rest of tour, including MN shows

The cancellations include a 2023 stop at the Target Center.

Screen Shot 2022-10-04 at 11.03.16 AM

Watch: Speeding drivers use Minneapolis bike lanes to overtake

Community members have called for better safety precautions in response.

Jamal Smith

Jamal Smith sentenced to life for Plymouth road rage killing

A guilty verdict was determined by a jury this summer.

Related

Cool beans: St. Paul is finally getting a Spyhouse Coffee

That's right St. Paul – Spyhouse is crossing the river.

Cool beans: St. Paul is finally getting a Spyhouse Coffee

That's right St. Paul – Spyhouse is crossing the river.

5 tasty coffee drinks for fall in the Twin Cities

Brisk fall days are on the horizon, so here's what we're drinking.

This MN coffee company is donating half its profits to help the troops

Your next cup of joe could help military families in America.

Target wants to open a liquor store on Nicollet Mall

The retailer will find out later this month whether its application has been accepted.