Cold case: Why is Target putting Doritos chips in the fridge?


Target is apparently putting its Doritos in the refrigerated section now. And people are confused.

The Consumerist first got a hold of some photos (sent in by someone named Steve), which shows the triangular, powder-laced chips sitting above ground beef, and below a couple shelves of shredded cheese and lettuce. More people quickly noticed the trend however, and made sure to post their own photos on social media. (Story continues after tweets).

A few differentphotos of the chilly chips were also posted on Imgur.

So what's the reason?

The walking taco.

That's the answer Buzzfeed got from a Target representative, when it asked about the curious Doritos placement. The taco in a bag, if you haven't heard of it, features common taco ingredients (cooked meat, tomatoes, sour cream, cheese, taco sauce, lettuce, etc. etc.) thrown into a bag of crushed chips (such as Doritos), and usually looks something like this:

Target is banking on patrons seeing the walking taco necessities together, and deciding to swoop them all up for that night's dinner. It's a common tactic, HowStuffWorks notes, as stores commonly put oft-mixed ingredients or products next to each other on the shelf, to encourage the purchasing of items that likely aren't on sale.

"The store's motivation in doing this is to suggest tasty (full-priced) pairings that you'll grab out of convenience instead of going to the other side of the store to compare prices," the site writes.

One of the tweeted photos (top) is from Wisconsin. Another (bottom) is from northern California. We haven't seen any photos of this in Minnesota yet, but if it proves effective, it's a good bet you'll see some cold Doritos in the North Star State soon.

Update:Some Facebook users are telling BringMeTheNews they've seen the refrigerated Doritos in Baxter and Eden Prairie, Minnesota. So we have confirmation they're already in the state.

Doritos, by the way, were born from a dumpster in Disneyland, and Death and Taxes Mag recently wrote about the chip's origin story. In 1955, Frito-Lay opened a Mexican-themed restaurant in the newly opened park. The restaurant would dump old, stale tortillas in the dumpster every day – until a salesman noticed, and suggested frying the old tortillas instead and selling them as chips. A year later, a Frito-Lay head honcho visited Disneyland, saw the product, and quickly brought it to the mass market.

Now 70 years later, you can find Doritos on shelves and in refrigerators all across the globe.

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