Motorists in the Twin Cities will soon be treated to the in-your-face billboard campaign from the Greater North Dakota Chamber that boosts the state's business climate at the implied expense of Minnesota's.
Forum Communications reports that the controversial bright yellow billboard that reads “North Dakota: Open for Business” will soon go up next to a westbound interstate leaving the metro area. The billboard is now posted near Fergus Falls. The campaign began last spring in the Fargo-Moorhead area.
When the sign went up near Moorhead, it rankled business leaders on the Minnesota side of the border who thought that it suggested that Minnesota has a less business-friendly environment.
“To us, it’s about reputation, and I think it will help build our reputation in the long term,” Andy Peterson, president and CEO of the Greater North Dakota Chamber, told the newspaper.