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Cookbook becomes clickbook with bite-sized Betty Crocker eBooks

Author:

For $0.99, home cooks can snap up the first abbreviated Betty Crocker cookbooks to be offered only in the eBook format.

Numerous Betty Crocker cookbooks have been available via eBook, but a General Mills blog is announcing the introduction of Betty Crocker's "20 Best" eBook series--20 original eBooks, each with 20 recipes on a specialty, complete with full-color photos. Topics include 20 Best Pizza Recipes, 20 Best Summer Drink Recipes and 20 Best Baby Shower Recipes. All the recipes have been run through the famed Betty Crocker Test Kitchens.

Golden Valley based General Mills is betting that a cook who's hooked on their Kindle, iPad or Nook will savor the handiness of the series, described as a single chapter from a typical cookbook.

By the way, that luscious photo accompanying this story is of Zinfandel Wine Cupcakes, a recipe that jazzes up a cake mix with a little vino.

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