Social media was abuzz Tuesday morning with news that famed U.S. author Cormac McCarthy had died.
For the record, he hasn't died – but that didn't stop word spreading like wildfire across the internet.
Entertainment Weekly reports the hoax stemmed from a Twitter account impersonating publisher Alfred A. Knopf.
And plenty of people were taken in by the hoax, including national newspaper USA Today, tweeting the information (since deleted) before posting clarifications when the truth emerged.
Responsible for the hoax is an Italian journalist Tommasso Debenedetti, who came clean through the Twitter account later on.
Winning the award for best tweet of the day goes to McCarthy's publisher, Penguin Random House, with this gem:
McCarthy's works includes "The Road," "No Country For Old Men," and "All The Pretty Horses."
After the hoax emerged, people had plenty of fun cracking some literary-related jokes about the author.