Costco begins exclusive partnership with Polaris to sell powersports vehicles


Warehouse chain Costco has added powersports vehicles from a Minnesota-based business to its slate of discount offerings for consumers.

Polaris Industries announced in a press release Wednesday that it has entered into an exclusive promotional partnership with Costco for its powersports division. Starting this month, the Medina-based company says, Costco members will be able to access special pricing and promotional incentives on select Polaris products at participating dealers across the country.

Among the Polaris products Costco will be offering are snowmobiles, off-road vehicles (Sportsman, Ranger and RZR), Victory motorcycles and GEM electric vehicles – the products will vary by store based on location, the company says.

The company says specific Polaris brand participation will vary by store and dealer geography.

“Costco members rely on us to recommend premium products while saving them time and money," the company says in a statement. "This new partnership gives us the opportunity to offer an exceptional value on powersport products without the hassle of negotiating.”

Costco members interested in Polaris' products can go to the company's Auto Program website to find a nearby authorized Polaris vehicle dealer participating in the Costco program. Costco will then meet with the prospective customer, copy their membership card and sell the vehicle to the member at discount, according to the Star Tribune.

"What the consumer gets is a Costco member-only price,” Polaris spokeswoman Marlys Knutson tells the newspaper.

Polaris has $4.1 billion in annual revenue and has a research center in Wyoming, Minnesota, the company is also building a new corporate office in Plymouth.

The Star Tribune says the company earlier this week announced that it was opening a new manufacturing plant in Poland, joining other Polaris plants in Roseau, Minnesota; Spirit Lake, Iowa; Osceola, Wisconsin; and Monterrey, Mexico. The company is also a co-owner of a plant being built in India.

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