Crayola Experience to open at Mall of America in 2016


The Mall of America hopes its latest attraction will be a big draw.

Famed waxed crayon-maker Crayola has announced that it will open only its third "Crayola Experience" in the country at the Bloomington megamall next summer, according to a news release.

The attraction will take up a 60,000 square foot space on the third level in the mall's southeast court, which is currently home to an exhibit space. This addition will see the creation of around 250 seasonal and full-time jobs.

The company has two other Crayola Experiences, the first in its home town of Easton, Pennsylvania, a second opened in Orlando, Florida, at the beginning of the month, according to its website.

The attractions offer a wide array of artistic and interactive activities for children, who can do things like name and wrap their own Crayola crayon, star in their own coloring book, create 4-D art, and have a go at "drip art" using molten wax to create swirly designs.

Unsurprisingly, there will be a Crayola store on the site too.

"Mall of America is known as a family destination, and Crayola is a family brand loved by both parents and kids," Senior Vice President of Attractions Victoria Lozano said.

"But beyond that, Crayola Experience is a family attraction that engages families in hands-on creative experiences, and we are really excited to bring this unique concept to this new, dynamic region," she added.

It's the latest move from the megamall to increase its entertainment options, and follows an announcement in April that a $20 million "FlyOver America" flight simulator will open at the mall next year. It is already home to the Nickelodeon Universe theme park and SeaLife Aquarium.

And Crayola, which was founded in 1903, could prove to be a winner at the Mall of America if previous performance is anything to go by. The Morning Call reports that the Experience in Pennsylvania attracts 400,000 visitors every year, with the average visitor staying for about four hours.

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