Creative Kidstuff gets TV show, MOA pop-up store

Author:
Publish date:
Image placeholder title

Minneapolis-based Creative Kidstuff is expanding – outside of its traditional medium, with a new TV show set to debut; and also physically, with a holiday pop-up store in the nation's biggest mall.

The Pioneer Press reports "The Happi House," the chain's television venture, will debut Sunday on The CW.

The store's blog describes the program as a "weekly magazine style television series for women." It's hosted by Happi Olson, who is currently the sales and marketing director of Creative Kidstuff after time spent working as a store staff member. They'll cover topics such as "homemade beauty products, hosting unique children¹s parties, fashion trends, family vacation tips and tricks, DIY home décor, easy family meals and more."

Image placeholder title

The Creative Kidstuff Facebook says the first episode will air at different times in select markets: 9 a.m. in the Twin Cities on The CW 23, 6:30 a.m. on KDCT in Sioux Falls and noon in both Duluth (KQDS) and Fargo (KVRR).

The first episode is Halloween themed. Here's a clip:

https://www.youtube.com/watch?v=rr8wxPoZX7g

Pop-up store at the Mall of America

The chain widened its physical footprint too – at least temporarily.

The Star Tribune reports the chain opened a pop-up store in the Mall of America Wednesday, in the area next to Lego Land.

The first Creative Kidstuff opened in Minneapolis' Linden Hills neighborhood in 1982. There are now six permanent locations, with shops in Edina, Maple Grove, St. Louis Park, St. Paul and Wayzata.

The MOA spot is its seventh.

The shop is a holiday commitment, and slated to be open into January. But CEO Roberta Bonoff told the Star Tribune it could turn into a long-term commitment depending on how sales and rental rates shake out.

It's open 10 a.m.-9:30 p.m. Monday through Saturday, and 11 a.m.-7 p.m. on Sundays.

Next Up

Related

Toys R Us to open pop-up shop in Macy's stores, including MOA

Macy's at the Mall of America in Bloomington will be among the 24 Macy's stores across the country to offer a Toys R Us Express-branded department during the upcoming holiday season, according to a company news release. The pop-up toy shops will be open from Oct. 15 to Jan. 15 and offer an assortment of dolls, action figures and puzzles.

Health insurers launch 'pop-up' stores at Twin Cities shopping centers

Health insurance companies in Minnesota are going after retail shoppers by setting up temporary "pop-up" stores and kiosks. The Pioneer Press reports HealthPartners, based in Bloomington, is opening a makeshift store at Ridgedale Center in Minnetonka on Thursday. The newspaper notes Eagan-based Blue Cross and Blue Shield of Minnesota is also testing the rise of consumerism in health care by teaming up with Walgreens stores around the state. Earlier this month, Minnetonka-based UnitedHealth Group opened 30 pop-up stores and more than 1,400 kiosks in shopping malls across the country.