Minneapolis-based Creative Kidstuff is expanding – outside of its traditional medium, with a new TV show set to debut; and also physically, with a holiday pop-up store in the nation's biggest mall.
The Pioneer Press reports "The Happi House," the chain's television venture, will debut Sunday on The CW.
The store's blog describes the program as a "weekly magazine style television series for women." It's hosted by Happi Olson, who is currently the sales and marketing director of Creative Kidstuff after time spent working as a store staff member. They'll cover topics such as "homemade beauty products, hosting unique children¹s parties, fashion trends, family vacation tips and tricks, DIY home décor, easy family meals and more."
The Creative Kidstuff Facebook says the first episode will air at different times in select markets: 9 a.m. in the Twin Cities on The CW 23, 6:30 a.m. on KDCT in Sioux Falls and noon in both Duluth (KQDS) and Fargo (KVRR).
The first episode is Halloween themed. Here's a clip:
Pop-up store at the Mall of America
The chain widened its physical footprint too – at least temporarily.
The Star Tribune reports the chain opened a pop-up store in the Mall of America Wednesday, in the area next to Lego Land.
The first Creative Kidstuff opened in Minneapolis' Linden Hills neighborhood in 1982. There are now six permanent locations, with shops in Edina, Maple Grove, St. Louis Park, St. Paul and Wayzata.
The MOA spot is its seventh.
The shop is a holiday commitment, and slated to be open into January. But CEO Roberta Bonoff told the Star Tribune it could turn into a long-term commitment depending on how sales and rental rates shake out.
It's open 10 a.m.-9:30 p.m. Monday through Saturday, and 11 a.m.-7 p.m. on Sundays.