Skip to main content

Dairy Queen is bringing back two of its '90s treats

They want your nostalgia money.

If you grew up in the '90s, you probably have a soft spot for all that fun stuff you had as a kid: TLC, Full House, all the best Disney movies, Dunkaroos, pogs, etc.

Dairy Queen knows this. And like most other companies, hopes you'll buy stuff from them if they give you that nostalgia hit you want.

DQ's newest promotion features the return of two '90s "fan favorites": Treatzza Pizzas and Mr. Misty (aka Misty Slush).

"‘90s trends are in," Dairy Queen's news release explains, in case you didn't know. "Fashion, jewelry, shoes, toys and even hairstyles popular during that decade are part of a nostalgic revival taking place in 2017."

Fueling that is millennials (anyone who's 18-39 years old right now). That age group is now the largest in the United States. And loves itself some nostalgia, with Cramer describing the '90s as millennials' "not-so-secret weakness."

The Mr. Misty was around well before then, dating back to 1961. Though it was eventually renamed Misty Slush, then Arctic Rush. Whatever it was called when you were a kid, you probably tried it at least once. They'll be back as a permanent summer menu item, Dairy Queen says, in cherry, blue-raspberry, grape, strawberry-kiwi and lemon-lime flavors.

The ice cream pizza thing is legitimately '90s, having been introduced in 1995. If you don't remember it, the Treatzza Pizza is a fudge cookie crust, topped with vanilla ice cream and other sugary candies. These will be available in Choco Brownie, Reese’s, M&M and Heath flavors.

And actually, in 2012 a Redditor posted a photo of a sign outside the Roseville DQ saying Treatzza Pizzas were back as a very small test, predicting the store was "gonna get slammed so hard."

That's what Dairy Queen is hoping for again here in 2017.

Next Up


3rd federal medical team to join COVID-19 fight in Minnesota

There are more than 1,500 people with COVID-19 admitted to Minnesota hospitals.

hospital, emergency room

Driver killed after other motorist crosses into opposite lane

The head-on crash occurred early Thursday, just north of the Twin Cities.

shot clock

MSHSL approves shot clock for Minnesota varsity basketball

Shot clocks will be required at all varsity games beginning in 2023-24.

Redmons Popcorn Colbert screengrab

Popcorn shop featured on 'The Late Show' has to close 2 days later

A county inspection after the national TV appearance found code violations.

covid, vaccine

Minnesotan infected with omicron was vaccinated, had booster shot

The Hennepin County man received his booster shot in early November.

Timothy William Tuit

2 people plead guilty in fatal Dakota County home invasion

Two others charged in the incident will go to trial next year.

south lake minnetonka police department

25-year-old arrested after multi-city police chase in western suburbs

Police were called for a welfare check but learned it was a domestic violence incident.

Screen Shot 2021-12-02 at 8.34.54 AM

After getting COVID, Harrison Smith still not considering vaccine

The Vikings safety says he doesn't plan on getting vaccinated.


It's back! Free ice cream at Dairy Queen on Wednesday

DQ does this every year to mark the first day of spring.

Portillo's likes dad jokes, says it's coming to Minnesota

You need to ketchup on this news before you dip out.

A Twin Cities Dairy Queen is taking dinner-for-two reservations

It's to coincide with the launch of DQ's new chicken and waffles basket.

Dairy Queen's Free Cone Day is coming 🍦

Get a free small cone – and donate to a good cause while your'e at it.