When Dairy Queen serves you a Blizzard in 2016, it should be upside down.
If it doesn't come with the "upside-down presentation," as the Edina-based company said in a news release, then the customer gets a coupon for a free Blizzard on their next visit.
The promo starts Jan. 1, 2016, at participating Diary Queens (though the release doesn't list which ones are taking part, it does say "restaurants franchised by American Dairy Queen Corporation").
There's also a Tumblr for the deal, which includes this fun little GIF.
“Upside Down or Free demonstrates to our fans that we are committed to offering the thickest, most delicious treat experience there is,” said Barry Westrum, executive vice president of marketing for the soft-serve chain, said in a news release.
The Business Journal says DQ did a similar promotion in April at select locations.