Minnesota-based Dairy Queen rolled out several new menu items – all baked in the restaurant chain's new ovens – as it celebrates its 75th anniversary.
DQ Bakes menu items include hot desserts à la mode, artisan-style sandwiches and snack melts that are baked instead of fried in what is being called the largest new menu rollout in Dairy Queen history, Dayton Daily News reports.
Barry Westrum, executive vice president of marketing for Dairy Queen, called this a "game changer" for the restaurant chain, according to a news release.
This comes as Dairy Queen moves to become known as a year-round eatery instead of just a place to go for ice cream in the summer, MinnPost reported. The franchise continues to grow its "Grill & Chill" shops that include more core menu items, including sandwiches, salads and chicken items, in addition to burgers, fries and hot dogs.
It's all part of the chain's advertising and social media campaign – "Fan food, not fast food" – that began last year.
Dairy Queen is celebrating its 75th anniversary Monday, June 22. It opened its first store in Joliet, Illinois, in 1940, DQ's website says.