Do people who post photos of food on Instagram know thousands of Americans go hungry every day?
That's what Land O'Lakes wondered, and now the Arden Hills-based company has launched a Delete to Feed campaign in hopes of raising awareness about food insecurity problems in the U.S. – and to help feed people across the country, Adweek reports.
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For every food photo someone deletes from Instagram, Land O'Lakes will donate 11 meals to Feeding America, a network of food banks that addresses the issue of hunger and gets meals to people who need them.
Here's how to participate
It's pretty easy to participate. All you have to do is connect your Instagram account to the campaign (do so here), pick the food photo you want to delete, then go on to Instagram and delete the photo.
Then you'll get the option to share the news on social media, while Land O'Lakes donates the meals.
Adweek says the campaign is expected to end in mid-October – or whenever Land O'Lakes reaches its target goal of donating 2.75 million meals (that's equal to about $250,000).
It's among the latest efforts by Land O'Lakes to fight hunger in the United States. Earlier this week, the company announced it has partnered with foodservice customers and restaurant owners to help end childhood hunger. Read more about that here.
Food insecurity in Minnesota
Food insecurity, according to the USDA, is not having access to enough foods to live an active and healthy lifestyle, and having limited or uncertain availability of food that's adequately nutritious.
And this exists in almost every community in the United States.
Feeding America says one in seven Americans struggle to get enough food to eat. In Minnesota, about one in 10 households are affected by hunger.