Delta announced a new link-up that will give its frequent flier members extra miles if they take a Lyft.
Starting on Wednesday, SkyMiles members will be able to earn bonus miles for any ride they take using that car-sharing service.
So how many miles are were talking? Well according to this press release, SkyMiles members will get 1 mile per $1 spent on all Lyft rides, with no limit on how many you can earn.
And for a limited time, there will be a bonus 2 miles on offer if you take a Lyft either to or from the airport – so you'll earn 3 miles for every $1 you spend.
The offer works by linking your Delta SkyMiles and Lyft accounts, which you can find out how to do here. Anyone who is a SkyMiles member but hasn't joined Lyft yet will get two free $10 trips for signing up.
"We're thinking about our customers' whole travel experience and it's important that Delta customers are taken care of not just in the air, but on the ground," said Delta spokesman Sandeep Dube. "We want Delta customers to choose the brands that they love throughout their journey, and be rewarded for it because they are SkyMiles members. That's why we're excited we've found a good fit with Lyft."
The decision to team up with Lyft rather than its bigger rival Uber was taken because Delta found its fliers were more likely to use Lyft, the New York Times reports.
The move is a way of attracting younger travelers – who the newspaper notes have a "more casual and spontaneous approach to flying" – to its SkyMiles program. Lyft then gets access to more than 1 million Delta SkyMiles members.
It's not the first partnership Delta has struck with an innovative internet upstart. They reached a deal last year with Airbnb that allows SkyMiles members to earn miles either as a host or a guest.