One of Minnesota's most recognizable pitchmen is selling his homegrown business to a buyer from Taiwan.
Enrico started his business in 1992, selling used exercise equipment out of a shop in St. Louis Park. Over the years his stores began stocking and selling new equipment as well, and the company now has 58 retail locations in 11 states.
Enrico quickly became the face of the franchise, appearing regularly in TV commercials with his trademark curly black hair and mustache, and delivering his tagline: "Why buy new, when slightly used will do? Except when the deals are this good."
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“2nd Wind is the undisputed leader in specialty fitness retail in the United States,” said Jason Lo, CEO of JHT, in the news release. “It has built its success by providing the industry’s best trained staff to deliver outstanding customer solutions. The team’s commitment to excellence and demonstrated ability to foster growth and innovation complement our culture and philosophy at Johnson Health Tech.”
2nd Wind will operate as an independent business unit and its current management team will remain in place, according to the news release. 2nd Wind has 240 employees.
Enrico said 2nd Wind has had a strong partnership with Johnson Health Tech for almost 20 years, “and we’re excited to officially join the group."
According to the Minneapolis/St. Paul Business Journal, Enrico told his employees the deal will allow Johnson and 2nd Wind to become "North America's premier equipment provider thru a combination of acquisition and aggressive retail development."
Terms of the deal were not disclosed.
About Johnson Health Tech
Johnson Health Tech has been around since 1975 and makes exercise equipment under several brand names, including Matrix, Vision and Horizon.
They market their products to home use, commercial and specialty customers in 60 countries.
Johnson Health Tech's global headquarters is in Taiwan. Its U.S. operations are based in Cottage Grove, Wisconsin, near Madison.