Does this float your sailboat? City of Minneapolis reveals new logo


Minneapolis has had the same city logo for decades – and apparently some officials thought it's about time to update it.

The City of Minneapolis recently revealed a revamped logo, which it describes as an "evolution" of the existing logo that MPR notes dates back to the 1980s.

The new version (seen above) has four colors, as opposed to two in the current logo (seen at right). It also features only one sailboat, which appears to the top right of the city's slogan: "Minneapolis – City of Lakes" (which now has a much larger font).

Still needs to be approved

The logo will be gradually phased into all official City of Minneapolis documents and publications, provided it is approved by the city council.

A document that will go before the council says the changed logo has a "managed look" which should help "the public trust what they are receiving is truly coming from the City."

It notes that the design work was done by the city's own in-house team, so cost to the taxpayer will be minimal.

Also included in a proposal on the City of Minneapolis website is a series of swatches that reveal pre-approved colors that are the only ones that can be used in city communications.

Who knew how much thought went into letterheads?

Critiques of city logos

MPR says the existing Minneapolis logo has looked increasingly dated, and officials say the new one will be "more suitable for use in digital environments."

When it comes to city logos, Minneapolis isn't the only one that could do with an update. Last year, the blog did a humorous critique of some Minnesota city logos – and we rounded up a few more opinions.

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