DQ targets lunch money with new value menu

Author:
Updated:
Original:

Dairy Queen hopes to boost sales by bundling its offerings with a new lunchtime combo meal.

The Edina-based ice cream and restaurant chain, which is owned by Warren Buffett's Berkshire Hathaway, is introducing the "$5 Buck Lunch," Nation’s Restaurant News reports. It includes a burger, chicken strips or a chili cheese dog, plus fries, a drink and a sundae.

"In order to be competitive going forward, we needed everyday value the consumer could rely on, so we could steal share from our competitors who constantly bewilder consumers with inconsistent value offers," said Barry Westrum, Dairy Queen executive vice president of marketing.

As previously planned, all Dairy Queen locations will also begin offering Orange Julius Premium Fruit Smoothies later this spring.

Next Up

Screen Shot 2021-06-23 at 8.03.52 AM

Racist vandalism under investigation in Washington County

The incidents occurred in Scandia and May Township.

lakeville day care

Man arrested after body found near Lakeville day care

The man was arrested in Belle Plaine after he shot himself.

motorcycle

Wayzata motorcyclist killed in crash that closed Hwy. 7 in Shorewood

The 20-year-old suffered fatal injuries in the Tuesday evening crash.

Screen Shot 2020-08-14 at 6.45.53 PM

Man fatally shot outside market in Brooklyn Park

The victim was shot numerous times, police said.

Flickr - mosquito skin - Jim STauffer

Mosquito levels remain low - but there's some bad news

Get ready to learn about Culex mosquitoes and West Nile Virus.

Dychaun Chew - South High School Facebook

Charges: Driver was going 55 mph, blew stop sign in crash that killed teen

High school sophomore Dychaun Lavonte Chew died after being hit.

Max Kepler

Twins' 8th-inning rally ruined in the 9th as bullpen woes resurface

The Twins scored five runs in the eighth before the bullpen unraveled in the ninth.

Related