DQ targets lunch money with new value menu


Dairy Queen hopes to boost sales by bundling its offerings with a new lunchtime combo meal.

The Edina-based ice cream and restaurant chain, which is owned by Warren Buffett's Berkshire Hathaway, is introducing the "$5 Buck Lunch," Nation’s Restaurant News reports. It includes a burger, chicken strips or a chili cheese dog, plus fries, a drink and a sundae.

"In order to be competitive going forward, we needed everyday value the consumer could rely on, so we could steal share from our competitors who constantly bewilder consumers with inconsistent value offers," said Barry Westrum, Dairy Queen executive vice president of marketing.

As previously planned, all Dairy Queen locations will also begin offering Orange Julius Premium Fruit Smoothies later this spring.

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