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DQ wants singles to treat themselves to ice cream on Valentine's Day


Dairy Queen is celebrating singles this Valentine's Day.

The Minnesota-based company is trying to break the cliche by launching the "first-ever" ice cream treat to serve as a "rally cry for a relationship status," DQ announced Monday.

The Singles Blizzard Treat has salted caramel truffles, Reese's Peanut Butter Cups and peanut butter topping blended together in soft-serve ice cream.

“Single Americans now outnumber those who are married, so we felt the time was right to honor our single fans," Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation, said in the release.

The Bureau of Labor Statistics reported in 2014 that for the first time single Americans outnumbered married couples – roughly 52 percent of Americans 15 years or older are single, data show. In 1950, that figure was about 22 percent, PRI reported.

Dr. Joseph Cilona, a clinical psychologist, worked with Dairy Queen to conduct a survey about how Americans feel about Valentine's Day.

The survey shows "Americans are breaking the cliche of the 'sad single,'" noting only 6 percent of singles actually oppose the holiday, while 82 percent surveyed support celebrating all kinds of love – including love of self – on Feb. 14.

DQ isn't the only fast-food chain that's looking to capitalize on love this Valentine's Day. White Castle is offering a candlelit dinner on Feb. 14 – reservations are required.

Looking for love?

In 2012, there were 399 dating service establishments in the United States, and they employed 2,348 people, according to the U.S. Census Bureau's Valentine's Day fact sheet.

Among the people who have been married, 19.2 percent have been married twice as of 2014, while 5 percent have tied the knot three or more times, the agency notes.

That's compared to the 75.5 percent of people who have been married only once.

The Census Bureau also listed a Minnesota city as one of the most romantic-sounding places in the United States.

Sacred Heart, which has a population of 520, is located in Renville County.

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