Eh? Canadians not-so-hot about Target expansion


Target Corp. arrived in Canada ready to make retail inroads with its trademark combo platter of discount prices and signature merchandise. But Canadian customers--er, make that "guests," as Target prefers to call them--have not been knocked out by the inventory or the shopping experience, according to a report in the Globe and Mail.

The Business Journal notes that Target is more than halfway to its goal of opening 124 stores in five Canadian provinces in its first foray outside of the U.S. Target opened 20 new stores across Canada just in the month of July.

A customer-satisfaction rating survey by Forum Research puts Target at the bottom of a list of retailers with a presence in Canada, below both Wal-Mart and Costco Canada. The Forum survey indicates that customers in Canada expect a better store experience. It found only 27 per cent of respondents are “very satisfied” with Target, down from 32 per cent in April. In contrast, 62 per cent are very satisfied with Costco, the same as four months earlier; 40 per cent are very satisfied with Wal-Mart, up from 39 per cent.

“There was a lot of hype before Target entered the country,” Forum president Lorne Bozinoff told the Globe and Mail. “Now that people have shopped there, I think there is a bit of a letdown.”

Target has built a supply chain specifically for Canada that includes three distribution centers. The Minneapolis-based discounter also renovated 68 stores and hired and trained thousands of employees.

On Wednesday, when Target releases its second-quarter results, it is expected to elaborate on its Canadian performance.

Next Up

U.S. district court minnesota - federal court

Moorhead man charged after 6-year-old was killed with his gun

Because of a previous felony conviction, Phillip Jones Jr. was prohibited from purchasing or possessing a firearm or ammunition.

Mike Zimmer

Coller: Mike Zimmer is Vikings minicamp's biggest winner

Matthew Coller writes a weekly Vikings column for BMTN, with more of his work found at Purple Insider.

forest service trash

Forest Service finds 2.28 tons of trash on just a 3-mile stretch of road

The agency is reminding people to stop dumping their old stuff.

hail in Burnsville

'Very large hail and damaging winds' possible with severe storms Thursday

Severe weather is likely in parts of Minnesota, Iowa and Wisconsin.

Police lights

St. Paul robbery ends with pursuit, crash, standoff in Minneapolis

Following the crash, the suspect remained in the car for four hours of negotiations with a SWAT Team.

Lord Fletcher's

Lord Fletcher's cancels Sunday brunch as staffing crisis slams restaurants

The popular Lake Minnetonka restaurant will end its brunch after Father's Day.

fatal minneapolis shooting - 6-16-2021

Man fatally shot outside gas station in south Minneapolis

Police do not believe the shooting was random.

Ibraheem Farah Hamza _Khalifa CROP - booking photo, Olmsted County Adult Detencion Center June 16 2021

Man charged with 7 felonies after dramatic scene near rural MN airport

A police officer fired their weapon during the incident. Nobody was struck.