Elevator yoga? Insurer encourages impromptu exercise
Health care company Blue Cross and Blue Shield of Minnesota is nabbing people in downtown Minneapolis elevators on Tuesday and inviting them to take the stairs, dance, do on-the-spot yoga or curl briefcases, WCCO reports. According to the insurer, 66 percent of Minnesotans have sedentary jobs and 61 percent are overweight or obese.
It's a promotional event that is part of Blue Cross's "Stop Making Excuses" campaign, which launched a humorous TV commercial: