Fitness is its own reward, right? Then again, an extra hundred bucks wouldn't hurt. Blue Cross and Blue Shield will offer financial incentives to members who don't smoke and meet certain targets for cholesterol, blood pressure, and body mass index.

The Star Tribune reports Bloom Health has been purchased by WellPoint Inc. and two Blue Cross Blue Shield nonprofits. Bloom now works with about 50 employers in Minnesota, Michigan and Indiana but aims to be in all 50 states by 2012 now that it has a national network.

Health insurance companies in Minnesota are going after retail shoppers by setting up temporary "pop-up" stores and kiosks. The Pioneer Press reports HealthPartners, based in Bloomington, is opening a makeshift store at Ridgedale Center in Minnetonka on Thursday. The newspaper notes Eagan-based Blue Cross and Blue Shield of Minnesota is also testing the rise of consumerism in health care by teaming up with Walgreens stores around the state. Earlier this month, Minnetonka-based UnitedHealth Group opened 30 pop-up stores and more than 1,400 kiosks in shopping malls across the country.

For the second time this summer, beach goers are urged to stay out of the water at the main beach along Park Point in Duluth. The Minnesota Department of Health issued a warning to avoid contact with water at the beach due to elevated levels of E. coli bacteria.

Paddleboarding is so last year. The latest twist on the trend is paddleboard yoga, WDAY reports. It's great for a full-body workout and balance training, an instructor says.

A coalition that includes Jewish, Muslim, and Christian leaders says it will encourage its 50,000 followers to oppose the voter ID amendment on Minnesota's ballot. Members of the group Prophetic Voices say requiring a government-issued photo ID would take votes away from poor people, the elderly, and students. Some say the push is tinged with racism. Supporters of the measure say it would guard against vote fraud.

A 28-year-old man was working on a grain elevator expansion project in Buffalo Lake, Minn., on Saturday morning when he fell about 60 feet and died of his injuries, WCCO reports. Local authorities and the Occupational Safety and Health Administration are investigating the accident.