Elevator yoga? Insurer encourages impromptu exercise - Bring Me The News

Elevator yoga? Insurer encourages impromptu exercise

Blue Cross Blue Shield of Minnesota is surprising people in downtown Minneapolis elevators on Tuesday and urging the to get some exercise on the spot.
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Health care company Blue Cross and Blue Shield of Minnesota is nabbing people in downtown Minneapolis elevators on Tuesday and inviting them to take the stairs, dance, do on-the-spot yoga or curl briefcases, WCCO reports. According to the insurer, 66 percent of Minnesotans have sedentary jobs and 61 percent are overweight or obese.

It's a promotional event that is part of Blue Cross's "Stop Making Excuses" campaign, which launched a humorous TV commercial:

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