Tributes are being paid to a legendary Twin Cities ad man Pat Fallon who passed away on Friday. He was 70.
The Fallon Agency confirmed on its website that its co-founder had died, with its homepage currently displaying an emotional tribute.
"We are devastated by the loss of our iconic leader," it said. "He was our inspiration, our fire in the belly, our eternal conscience and the head of our Fallon family.
"We will miss him dearly, but are fully committed to living up to the legacy of greatness that he has established at the place that bears his name."
The Star Tribune reports he is one of three Minnesotans to have been inducted into the Advertising Hall of Fame, founding what was then called Fallon McElligott Rice during the 1981 recession, and proved successful for clients "who would rather outsmart the competition than outspend them."
The company made its name leading campaigns for automotive companies including BMW and Porsche, with its current crop of clients including Arby's, Under Armour and VH1, the newspaper notes.
After being named ad agency of the year by Advertising Age magazine in 1983, AdAge reports it also won the "Comeback of the Year" award in 2014 after being successful in 7 out of 10 pitches.
It so impressed Arby's that earlier this year the fast food giant bought billboards in downtown Minneapolis thanking Fallon on the 1st anniversary of their relationship, with one saying: "Fallon, without you, we'd still be thinking" and another "Fallon is the horsey in our sauce."
According to his bio, Fallon had a "personal passion for helping children," with his company taking on several pro bono clients including Camp Heartland and Keep a Child Alive. He also served on the boards of the Guthrie Theater, the Minnesota Orchestra and the Minnesota Zoo.
No cause of death has been released at this time.