It wasn't long ago that new Best Buy CEO Hubert Joly was saying that "showrooming" is overblown hype. He said the practice of customers browsing in-store products and then buying them online later at lower prices from other retailers like Amazon.com is a great "falsehood."

But the Richfield-based retailer doesn't seem to be taking chances as it seeks to retool its business model and maintain a share of the electronics market. The company aims to match the prices of Internet competitors such as Amazon.com Inc. this holiday season, the Wall Street Journal reports (in a story that is mostly behind a pay wall). The chain also aims to offer free home delivery on merchandise that is out of stock in stores, a source told the Journal.

Best Buy this month hired a new e-commerce chief and signalled it would offer lower online prices.

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Related

Best Buy CEO: 'Showrooming is one of the greatest falsehoods'

Best Buy's new top executive, Hubert Joly, tells the Star Tribune that he's "not a big fan of shrinking the company." He wants the Richfield-based electronics giant to maximize sales with its existing stores. One analyst was also a bit puzzled by Joly's comments about "showrooming." "I don't think he's right. I think there's plenty of evidence of people doing that," said Laura Kennedy.

Target to match online prices during holidays

The Minnesota-based retailer plans to match select online competitor prices this holiday season for its in-store products, CEO Greg Steinhafel announced Tuesday.

Best Buy CEO presents vision to analysts, investors in New York City

Best Buy's new Chief Executive Officer Hubert Joly outlined his five-point strategy, called "Renew Blue," to turn around the Richfield-based consumer electronics chain before he met with Wall Street investors in New York Tuesday afternoon, the Business Journal reports.

Best Buy figures out China's middle class

Western exporters, faced with anemic growth in Europe and North America, are banking on China's rapidly growing middle class. But Western companies have misjudged Chinese shoppers' priorities and clumsily tried to export U.S.-style stores. Best Buy is unlocking the mysteries of these consumers -- through trial and error, the Wall Street Journal reports.

Best Buy hires Carlson chief Joly as new CEO

Hubert Joly, the French-born businessman who was the first non-family member to run the Carlson Companies, is leaving to take the top job at Best Buy Co. During emergency meetings over the weekend, Carlson's board selected chief financial officer Trudy Rautio, a 15-year Carlson executive, to be the company's next president and chief executive officer.

CEO Brian Dunn resigns from Best Buy

Dunn is stepping down after being with the Richfield-based electronics retailer for nearly 30 years. Best Buy recently announced it was closing 50 stores and terminating 400 corporate jobs. Board member Mike Mikan will serve as interim CEO during the search for a permanent replacement.