It wasn't long ago that new Best Buy CEO Hubert Joly was saying that "showrooming" is overblown hype. He said the practice of customers browsing in-store products and then buying them online later at lower prices from other retailers like Amazon.com is a great "falsehood."

But the Richfield-based retailer doesn't seem to be taking chances as it seeks to retool its business model and maintain a share of the electronics market. The company aims to match the prices of Internet competitors such as Amazon.com Inc. this holiday season, the Wall Street Journal reports (in a story that is mostly behind a pay wall). The chain also aims to offer free home delivery on merchandise that is out of stock in stores, a source told the Journal.

Best Buy this month hired a new e-commerce chief and signalled it would offer lower online prices.