Victoria Beckham's new line for Target officially hit the shelves (and online) early Sunday, and many of the items are selling out already.
The former Spice Girl is the latest designer to offer a limited-run fashion collection with the retailer. And people have been waiting since last October to get their hands on Posh's creations.
Most stores had "a line of some degree before opening," Target spokesperson Joshua Thomas told USA Today.
A few hours into the launch, several sizes were sold out online and in stores. Some buyers are already reselling their stuff on ebay – with some items going for double or even triple the purchase price.
As far as the website, there have been a few complaints about delays on Twitter, but GoMN had no problems accessing the site the few times we tried on Sunday morning and afternoon.
USA Today notes that Beckham's line hasn't created quite as much chaos as some of Target's previous designer collaborations. In 2015, a line by Lilly Pulitzer saw items sell out within minutes, creating a major website meltdown.
Beckham thanked fans for their patience:
Prices for Beckham’s line range from $6 to $70, with most items under $40. They are offered in sizes XS-3X for women and NB-XL for girls, toddler and baby.
The collection is on sale between April 9-30, or while supplies last.