Updated:
Original:

Expect to find more Amazon gear in Whole Foods

Toys, beauty products and more gift wrap will be found in stores.
Author:

The Essentials

1. Amazon announced it is putting more non-food items into Whole Foods stores in time for Christmas, namely "sustainable" and "artisanal" gift options aimed at its upmarket shoppers.

2. Recycled gift wrap from Paper Source, "responsibly-sourced" wooden toys and fair trade beauty products will be found on Whole Foods shelves.

3. Whole Foods started carrying Amazon devices (such as Echo Dots and Kindles) in November, ahead of the Black Friday sales. It follows Amazon's purchase of Whole Foods in June.

The Big Picture

A few months after its shock buyout of Whole Foods, Amazon is making its presence felt even more in stores.

In time for Christmas, it's adding gift options aimed very much at the typical Whole Foods shopper to the suite of Echo and Fire devices it already sells across the almost 400 stores.

Expect to see a selection of sustainably made holiday gift wrap from Paper Source, wooden children's toys developed in partnership with PBS kids, and a selection of soaps, beauty kits and bath toiletries from manufacturers including Alaffia and Weleda.

But while Amazon is becoming ever-more ubiquitous in our day-to-day lives, there are signs that its great Whole Foods experiment is having some teething problems.

Business Insider reports loyal Whole Foods shoppers have said they've noticed a decline in the quality of the produce since Amazon bought the grocery chain, and the price drops seen shortly after the takeover have vanished.

Whole Foods has said nothing has changed operationally that could cause a drop in the quality of its food, Food Dive reports.

Whole Foods is now in a reality where it no longer appears to customers as a niche, upmarket grocery chain, but part of a monolithic retailer consolidating its power in the market.

Shoppers are more likely to note any slight change to their experience as a result of this, and Whole Foods risks losing the organic (pun intended) goodwill it had accumulated on its rise to prominence.

Next Up

Maple Grove Police Department

Maple Grove-based businessman convicted of fatally shooting wife

Wiseman owns properties in both Minnesota, Nevada and China.

betty and earls biscuits facebook

Jason Matheson's biscuit shop to briefly close ahead of relaunch

Betty & Earl's will shut down for two weeks before reopening under a new name.

Simon Merino Go Fund Me

Worker dies in forklift accident at paper recycling business

The victim was described as a loving father of two who was devoted to his church.

rosie means - go fund me

Authorities ID woman killed by hit-and-run driver who ran red light

A fundraiser was created to support the family after the "sudden and senseless loss."

Prior Lake Football

Watch: Prior Lake stuns Rosemount with last-second hook and ladder

The Lakers dusted off an old favorite to get a victory on Thursday night.

unsplas - maple leaf frost fall lawn

MN gets its first frost advisories, freeze warnings of the season

The coldest spots could dip to below 30 degrees overnight.

Fleck

Ahead of Big Ten clash, Huskers fans spend their Friday mocking PJ Fleck

Huskers fans are in a playful mood ahead of Saturday's game.

Jamal Smith

New 1st-degree murder charge for man accused in youth coach's killing

A grand jury indicted the suspect in connection with the shooting of Jay Boughton.

trick or treating halloween

COVID: Mayo Clinic's tips for staying safe while trick-or-treating

A layered approach, especially for those who aren't vaccinated, is recommended.

Walz

'My patience level is gone': Walz calls on lawmakers to help hospital strain

The governor said only legislators can enact some of the needed measures.

landscape-g555db6b6e_1280

Jeep driver dies after hitting two deer, rolling into oncoming vehicle

As the SUV rolled, it struck another vehicle approaching the other direction.

carver county dog

Family's dog 'senselessly' killed with arrow in Carver County

The beloved dog was shot with an arrow on Tuesday.

Related

Amazon Prime members will get discounts at Whole Foods

The discounts will be rolled out this summer.

Amazon is buying Whole Foods for $13.7B

Whole Foods Market has more than 450 stores across three countries.

Did Amazon really just make Whole Foods cheaper?

Here's what we found during a quick visit to one store Monday morning.

Whole Foods Edina

Whole Foods worker in Edina tests positive for COVID-19

The company has given the store a 'deep cleaning and disinfection.'

You can get hired on the spot at Whole Foods today

Go snag a job – and a 20 percent discount on groceries.