Pop up retailers are catching on ... and the local retail forecast suggests things will start popping in the Twin Cities over the next several months.
Finance & Commerce reports the Minnesota natives behind San Francisco-based Storefront plan to bring their pop up matchmaking service to their home town.
The temporary retail outlets may offer clothes, arts and crafts, Halloween costumes, or just about anything, really. They're generally open for at least a week, sometimes several months.
Storefront co-founder Erik Eliason tells F&C finding an appropriate space is the biggest problem for these small entrepreneurs. So his company has stepped in to help, providing listings of space available for short-term retail in San Francisco and New York. And soon, the Twin Cities, too.
Eliason says a soft launch is planned late this year, with a more official opening once 100 listings have been accumulated, -- likely in early 2014.
Mashable last month wrote of the "pop up retail revolution" as it profiled Republic Spaces, another business that connects emerging designers with short-term retail space. Company co-founder Angela Wang tells Mashable "The pop-up shop trend is the future of retail."
While pop ups are usually associated with fledgling businesses, the New York Times offers a case study of how Dockers used the concept to market a new line of pants aimed at young buyers.
They're popping up overseas, too. Last week the British newspaper The Guardian put together a panel including Storefront co-founder Tristan Pollock to offer tips on starting a pop up.
Here's Storefront's introductory video: