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Facebook turns to Target to prove its ads are effective

A study from Internet research firm comScore suggests advertising on the social-networking platform may help boost sales. The study found people who are friends or fans of Target on Facebook were 21 percent more likely to shop at the Minneapolis-based discount retailer than those not exposed to the company's messages.
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A study from Internet research firm comScore suggests advertising on the social-networking platform may help boost sales. The study found people who are friends or fans of Target on Facebook were 21 percent more likely to shop at the Minneapolis-based discount retailer than those not exposed to the company's messages.

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