Skip to main content

Fallon ad agency loses $200M Cadillac account

  • Author:
  • Updated:
    Original:

Minneapolis ad agency Fallon and the iconic American luxury-car maker Cadillac have parted ways after a nearly three-year relationship, the Star Tribune reports.

The paper calls it a "stunning blow for Fallon" and notes that the agency once handled Porsche, BMW and resigned a Chrysler account to work with Cadillac and General Motors.

In a statement to the Star Tribune, Fallon CEO Mike Buchner said, “We are exceptionally proud of our Cadillac work and the phenomenal business results it achieved. The brand has momentum that it didn’t have when we took on the account almost three years ago and that will serve Cadillac well as it moves forward.”

But Strib reporter David Phelps also obtained an internal memo, in which Buchner writes, "This is an outcome we do not deserve, but a decision has been made."

Advertising Age has the full memo.

Fallon executives aren't talking, but some in the ad world have wondered if layoffs might be next.

Cadillac awarded its $200 million plus advertising account last week to a three-agency team from the Interpublic Group. The agencies, Detroit-based Campbell Ewald, Boston-based Hill Holiday and London-based Lowe, formed a hybrid agency called Rogue to handle the Cadillac account.

Next Up

310727248_109188921966444_2076680989484337705_n

Iconic Dangerfield's Supper Club sells, with buyer planning new concept

Dangerfield's Restaurant quietly sold recently after more than 30 years in business.

police lights squad car dark - Unsplash

Charges: Minneapolis shooter photographed 'lifeless' body before fleeing

Charges filed against an accomplice reveal new details about the death of Chante Williams.

Maple grove fire

5 youths are 'persons of interest' in Maple Grove greenhouse fire

Police say it's being investigated as a possible arson.

Dave Hutchinson

Dave Hutchinson has police license suspended for 30 days

The sheriff's suspension will begin on Nov. 22.

minnesota bureau of criminal apprehension - bca

Man with sword, officers who shot him in North Branch identified

The 31-year-old was shot multiple times in the Friday incident.

Jeff Plush

MN-based USA Curling 'reviewing' report that CEO ignored abuse in NWSL

Jeff Plush is under fire for multiple allegations made by U.S. women soccer players.

Axdahl's Garden Farm & Greenhouse

7 Minnesota pumpkin patches to visit this fall

Plenty of patches to pick the best pumpkin

slushy snow

Sven Sundgaard responds to AccuWeather's winter forecast

Take anything beyond a couple weeks with a grain of salt, warns meteorologist Sven Sundgaard.

Related