Fallon ad agency loses $200M Cadillac account

Author:
Updated:
Original:

Minneapolis ad agency Fallon and the iconic American luxury-car maker Cadillac have parted ways after a nearly three-year relationship, the Star Tribune reports.

The paper calls it a "stunning blow for Fallon" and notes that the agency once handled Porsche, BMW and resigned a Chrysler account to work with Cadillac and General Motors.

In a statement to the Star Tribune, Fallon CEO Mike Buchner said, “We are exceptionally proud of our Cadillac work and the phenomenal business results it achieved. The brand has momentum that it didn’t have when we took on the account almost three years ago and that will serve Cadillac well as it moves forward.”

But Strib reporter David Phelps also obtained an internal memo, in which Buchner writes, "This is an outcome we do not deserve, but a decision has been made."

Advertising Age has the full memo.

Fallon executives aren't talking, but some in the ad world have wondered if layoffs might be next.

Cadillac awarded its $200 million plus advertising account last week to a three-agency team from the Interpublic Group. The agencies, Detroit-based Campbell Ewald, Boston-based Hill Holiday and London-based Lowe, formed a hybrid agency called Rogue to handle the Cadillac account.

Next Up

ballot voting vote

Appeals court changes rules for MN absentee ballots received after Election Day

Pending a further challenge, votes received after 8 p.m. on Election Day may not be counted.

Donald Trump

Confusion over where Trump campaign rally will be held Friday

It sounds like it'll be held at the airport in Rochester.

Screen Shot 2020-10-29 at 3.19.05 PM

This video of the Lowry Hill Tunnel walls being cleaned is oddly satisfying

The tunnel will be closed overnight Thursday for cleaning.

gray wolf

Gray wolf removed from the endangered species list

A decision on whether they can be hunted in Minnesota will come later.

covid saliva test

Minnesota opening its 7th saliva testing location in St. Paul

The tests are free and open to anyone regardless of if they have symptoms.

pete stauber - qunn nystrom CD8

Election 2020 preview: Minnesota's 8th Congressional District

It's a race between incumbent Rep. Pete Stauber and Democratic challenger Quinn Nystrom.

coronavirus, covid-19, icu

Minnesota's COVID-19 hospitalizations increase by 27.5% in 24 hours

Bring Me The News confirmed that the dramatic increase is not a numbers error.

fire, flames

Lives saved as passerby, city workers rescue from 3 from Golden Valley fire

The Golden Valley Fire Department responded to the fire Wednesday morning.

Caribou Coffee Holiday 2020

Caribou Coffee rolls out holiday cups, menu early

The holiday season is underway at some Twin Cities stores, with a nationwide rollout planned for Nov. 5.

Related