A Bloomington Fiat dealership will be one of the first in America to sell the sporty Alfa Romeo to sportscar lovers.
The Business Journal reports that the Golden Valley-based Luther Automotive Group will be the only Minnesota franchise to offer the famed Italian brand. Alfa Romeo's parent Fiat Chrysler awarded 82 Alfa Romeo franchises to U.S. dealerships.
According to the Auto Channel, there will be a few other dealerships offering the brand across the Upper Midwest. The sole Wisconsin dealership that will sell Alfa Romeos is in Appleton. Dealerships in Iowa are in Davenport and Clive, which is near Des Moines. Italian sports car fans in the Dakotas will have to travel to purchase an Alfa Romeo; no dealership in North or South Dakota are authorized to sell them. Peter Grady, head of network development for Chrysler Group LLC, said there will eventually be more than 300 Alfa Romeo franchises in North America.
It will cost a lot of money to look cool behind the wheel. Reuters reports that the limited-edition 4C is expected to sell for $70,000 or more, while the more traditional version of the 2015 Alfa Romeo 4C will set a car lover back by $55,000 or more. In the next several years, Alfa is expected to introduce more affordable models to its North American lineup.
The push will represent the first time that new Alfa models will be sold in North America since 1996. Last month, Fiat Chrysler said it would increase its sales in the United States and Canada from zero to 150,000 in just four years.
Peter Grady, head of network development for Chrysler Group LLC, said there will eventually be more than 300 Alfa Romeo franchises in North America.