Feds make MN brewery change the name of a seasonal honey ale

Author:
Publish date:
Image placeholder title

Feds weren't happy with how a Minnesota brewery was marketing one of their beers, so the company had to go back to the drawing boards.

Indeed Brewing Company in Minneapolis is releasing their seasonal spring LSD Honey Ale. Before you trip, it's important to note that the brew doesn't actually contain any psychedelic drugs.

LSD – in this case – is short for lavender, sunflower and dates.

But the Pioneer Press says federal regulators weren't happy with the acronym, so they made the brewing company change how the drink is marketed.

An owner of the company told the paper that they tried to get away with spelling out the words and bolding the first letters, but that didn't fly with authorities.

So the acronym has been tossed.

The name hasn't always been a problem, though. Previously, the drink was only sold in Minnesota so it didn't face federal regulation.

But this year, the company is making the seasonal beer available to customers in North Dakota and Wisconsin, the paper reports.

Here's a look at how the drink used to be marketed.

https://twitter.com/AleRepublic/status/608676299998003200

As of this weekend, people can get a glass of the brew at Indeed's northeast Minneapolis taproom.

https://twitter.com/IndeedBeerTap/status/718913534906597376

And, according to Facebook posts, the cans will be out later this month. The drink will be available until June.

Critics on Beer Advocate say the brew has a very unique flavor. Some say "you either love it or hate it."

A review on Paste Magazine says the "lavender dominates the nose," while the flavor is a blend of citrus, sweet fruit and honey. The taster describes the beer as "electric" and "impressive."

Next Up

Related