Updated:
Original:

First dinky Target to locate in Dinkytown

Author:

A prototype for the tiniest Target of all time is coming to Dinkytown near the University of Minnesota in Minneapolis.

The New York Times reports the company has signed a lease for the first TargetExpress store. The smallest Target yet will take up just 20,000 square feet and will be located in the ground floor of an apartment building called the Marshall, currently under construction. It is scheduled to open July 27 as students return to campus.

By comparison, the CityTarget stores like the one on Nicollet Mall in downtown Minneapolis range from 80,000-125,000 square feet in size. The size of the standard Target store varies, but SuperTargets contain about 174,000 square feet.

Target's website A Bullseye View says the beta store will be about 15 percent of the size of its typical retail outlet. It adds that the smaller store will adapt to its customers. For example, "the checkout lane configuration will be catered to high traffic and smaller basket size, as compared to a general merchandise store."

TargetExpress will stock a mix of grocery and pharmacy items, grab-and-go food, and a small selection of basic clothing and electronics. One reason Target selected the Dinkytown location is for its accessibility to students, who purchase dorm decor and school supplies every year.

The Times story said the campus prototype will be a lab for the smaller concept, which may be replicated in dense urban markets where real estate is scarce and pricey. It is close enough to be regularly eyeballed and tweaked by staff at corporate headquarters just a few miles away.

John D. Griffith, Target executive vice president for property development at, said that Minneapolis, like a number of cities, has seen the trend of more people choosing to live in urban neighborhoods rather than in the suburbs. The Express store would cash in on convenience and customer familiarity with the brand.

“Many of them grew up with a Target experience,” Griffith told the Times. “Now, they show up at their cool little bungalow they’re redoing, they’re five miles from downtown, and yet, Target is a little bit of an effort to get to.”

Walmart opened its first small-format store, called Walmart Express, in Gentry, Arkansas – about 30 minutes from the Bentonville, Arkansas, company headquarters. When the first of the smaller Walmarts launched in 2011, the Daily Mail quoted William S. Simon, president and chief executive of Walmart’s domestic business, who said, "Small stores are going to be a very good growth opportunity for us because they allow us to get access in places we are not in today."

Next Up

Ambulance hospital emergency

Driver killed after crashing into parked semi-trailer

The crash occurred on the 5800 block of University Avenue Northeast.

Mike Zimmer

Vikings-Panthers: 5 things you can count on happening

The Vikings will look to open things up in Carolina.

Tanner Morgan/Gopher Football

Morgan's resurgence, Nebraska's miscues help Gophers hold on

The Gophers quarterback threw a pair of touchdowns in a 30-23 victory.

Tina Smith

Sen. Tina Smith warns Dems she may not vote for budget bill if climate plan dropped

This comes amid a White House effort to get its "Build Back Better" plan passed.

Pixabay - emergency room ambulance hospital

St. Paul man dies six days after crash on I-94

The Hennepin County Medical Examiner has identified the man as David Rodney Hardaway.

police lights squad car dark - Unsplash

Double murder in northeastern Minnesota, suspect kills himself after chase

The suspect died at the scene from a self-inflicted gunshot wound.

chaska school fight

Anti-masker involved in school board meeting fight charged with assault

It happened last month at an Eastern Carver County Schools hearing.

Marcus Foligno

Marcus Foligno throws hands, scores game-winning goal in Wild's opener

The Wild forward scored with 7.2 seconds left to beat Anaheim.

Screen Shot 2021-10-15 at 10.01.55 PM

Large police presence at Emagine Willow Creek movie theater in Plymouth

There are few details at this stage as to what has happened.

Maple Grove Police Department

Maple Grove-based businessman convicted of fatally shooting wife

Wiseman owns properties in both Minnesota, Nevada and China.

betty and earls biscuits facebook

Jason Matheson's biscuit shop to briefly close ahead of relaunch

Betty & Earl's will shut down for two weeks before reopening under a new name.

Related