With sponsor logos approved for NBA jerseys beginning next season there's been a lot of worry about the NBA turning into NASCAR. But there's nothing to worry about if the example provided by the Boston Globe proves true and universal.
The Boston Celtics will have General Electric on their jerseys next season. All logos on NBA jerseys will be above the heart. Here's a closer look.
According to Bleacher Report, the sponsorships will bring in as much as $20 million per year depending on how popular a team is. The Warriors would command top dollar while teams like the Timberwolves would be middle of the pack. The Wolves have yet to announce a corporate jersey sponsor for the 2017-18 season.