New retail home for former Target executive Michael Francis

Michael Francis will be Gap's first marketing creative adviser, Advertising Age reports. He will officially join the San Francisco-based retail chain next week. In June, he abruptly left J.C. Penney after only eight and a half months as president. Before joining the struggling Texas-based department chain, he was the chief marketing officer for Minneapolis-based Target.

Author:: BMTN Staff
Publish date:: Sep 12, 2012

Michael Francis will be Gap's first marketing creative adviser, Advertising Age reports. He will officially join the San Francisco-based retail chain next week.

In June, he abruptly left J.C. Penney after only eight and a half months as president. Before joining the struggling Texas-based department chain, he was the chief marketing officer for Minneapolis-based Target.

J.C. Penny CEO Ron Johnson, Target's former vice president of merchandising, lured Francis after he became the new chief executive officer in June 2011.

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Michael Francis, Target's former Chief Marketing Officer, is leaving J.C. Penney after only eight and a half months as president of the struggling Texas-based department chain. J.C. Penney lured Francis away from the Minneapolis-based discount chain last year. He was responsible for Penney's marketing and merchandising operations.

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Jeff Jones, the chief marketing officer at Target, told Ad Age he wants to work with the best creative agencies in the world. "I'm not willing to commit to two agencies or four or 50. We want to have flexibility," Jones said. He is also interested in expanding the use of QR codes and more "shoppable videos," like Target's "Falling for You" short film series.

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