Free burritos! Chipotle launches summer loyalty program

Author:
Updated:
Original:

Who doesn't love free food?

Chipotle, in an effort to win back consumers after the multi-state E. coli outbreak, has launched Chiptopia, a loyalty program.

It's a three-month summer rewards program that kicks off July 1, a news release says.

“We created Chiptopia to reward our most loyal customers who continue to support our efforts to cultivate a better world,” Mark Crumpacker, chief creative and development officer at Chipotle, said in the release. “While Chiptopia Summer Rewards lasts just three months, we will be carefully listening to our customers and using what we learn as we consider the design of an ongoing rewards program.”

How it works

Go to any Chipotle starting July 1 to get a Chiptopia Card (see image at right). There are three levels to earn free food: mild, medium and hot, Chipotle's website says.

Each time you use your Chiptopia Card to buy a burrito or other entree, you get a credit. After four credits in one month, you get a free entree. That's mild status.

Medium status comes when you get four more credits (or eight burritos/entrees in a month). That earns you another free entree.

When you get to the hot status – eleven visits within a month – gets you a third free entree.

If you get one of the statuses for all three months, you can earn even more. Mild status for three months gets you another free entree. Medium status gets you $20 in merchandise, and hot status earns you free catering for 20 people.

Note: The credits reset after every month, and only one purchase a day qualifies for a credit.

Here's a video that helps explain the loyalty program:

This embed is invalid

Next Up

coronavirus

Nov. 30 COVID-19 update: Hospitalizations reach new high mark

There are fewer than 100 staffed ICU beds available in Minnesota.

TCF Bank Stadium

Saturday's Gophers-Northwestern game canceled

Minnesota is dealing with a COVID-19 outbreak in its football program.

frances mosley vandals

Minneapolis woman's home vandalized for a 7th time since March

The most recent incident happened on Thanksgiving.

Grand Cafe

Jamie Malone's Grand Cafe is closing, building owners say

Head chef Jamie Malone will continue operations at Eastside.

softball

High school softball coach accused of stealing booster funds

The 65-year-old is a coach at Lakeville South High School.

police lights

Suspect leads police on 26-mile pursuit in Meeker County

When the suspect stopped, he tried to get out of his car with a shotgun in hand.

Screen Shot 2020-11-30 at 7.41.02 AM

Human remains found at Albert Lea building where 3 people where shot

Authorities say the human remains are not related to the shooting.

DirecTV

DirecTV subscribers could lose KARE 11 on Tuesday

A new contract needs to be agreed upon by 6 p.m. Tuesday.

prison, Rush City cell block

Inmate from Rush City prison dies after COVID-19 diagnosis

The man is the fifth incarcerated person in Minnesota to die from COVID-19.

Related