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Gander Mountain is changing its name and keeping more MN stores open

The stores that emerge from bankruptcy will be known as Gander Outdoors.

The Gander is coming down from the Mountain. And when the St. Paul-based chain of stores renames itself Gander Outdoors, it will still have at least four outlets in its home state.

Those are some of the latest developments as Gander Mountain navigates a bankruptcy process and prepares for a new chapter in the company's 57-year history.

Ever since Camping World Holdings bought bankrupt Gander Mountain on May 1, there have been lots of questions about how many of the 126 Gander stores will survive.

Answers are trickling out, mostly through the Twitter feed of Camping World CEO Marcus Lemonis, who said Thursday evening the stores that do stay open will be given a new name.

Hermantown, Baxter stores staying open

As for which locations will stay open long enough to be renamed, Lemonis named about 50 stores last week. That list included two of Minnesota's nine stores – the ones in Lakeville and Forest Lake.

Since then, he's confirmed that the Hermantown location will survive and Thursday he did the same for the one in Baxter.

But uncertainty lingers for the stores in St. Cloud, Bemidji, Eden Prairie, Blaine, and Rochester. Lemonis offered this brief reply to a question about the future of the Rochester store Thursday night:

Locations in Fargo and in Eau Claire, Wisconsin, will also live on into the Gander Outdoors era, the company says.

Liquidation sales

There's been some confusion about the "Going Out of Business" sales that are underway even at Gander Mountain stores that are not closing.

According to the Michigan news source MLive, Camping World's acquisition of the company includes a requirement that all Gander Mountain stores liquidate their inventories. That means everything must go, even at the stores that will stay open as Gander Outdoors.

In response to an inquiry about the reasons for the name change, Lemonis tweeted three phrases: "More categories, better pricing, fresh start."

Lemonis said last week he's working to keep the company based in St. Paul but said that may depend on getting a rent reduction at their downtown headquarters.

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